SEO and Content Marketing Manager (Remote)

Northpeak is a conversion rate optimization and growth marketing agency focused on creating world-class user experiences. They are seeking a Content and Search Marketing Manager to oversee the content pipeline and increase organic visibility for multiple clients by producing and optimizing long-form content.

Responsibilities:

• Keyword and topic research, Keyword mapping, SEO audit and analysis
• Technical SEO, On-site optimization
• SEO strategy planning
• Content marketing strategy for blog posts and editorial calendar
• Content and blog posts creation for on and off-site publishing
• Link building and brand mentions on high-authority publications
• Uncover and holistically understand a company’s existing content performance to find the bottlenecks preventing the business from achieving their goals
• Help Northpeak clients grow their organic visibility with long-term growth content
• Assess qualitative and quantitative data to make informed decisions about content strategies
• Define your measures of success and track core KPIs
• Develop content strategies for client websites to maximize business growth
• Create and execute quarterly growth content plans for 4-6 clients that are rooted in data and target audience insights
• Create original, authoritative content for the Northpeak website and blog
• Shadow a team member on 2-3 clients to learn more about Northpeak's growth marketing process
• Assist in building SEO and Content Marketing strategies for 3 clients
• Manage SEO and Content marketing for five clients, meeting with them weekly with the growth marketer on the account
• Implement Northpeak's content marketing strategy based on our target audience
• Build a process to manage the content pipeline for multiple accounts
• Manage content marketing for six or seven clients, meeting with them weekly with the growth marketer on the account
• Make process improvements to Northpeak's client onboarding flow as it relates to our content marketing service
• Manage execution and impact results for each of your accounts
• Meet weekly with Growth Marketers at Northpeak to develop specific strategies for each of your clients

Requirements:

• 4+ years of experience as a content marketer with a background that includes data-driven SEO
• Inclusive, hands-on client management style with proven experience clearly communicating growth marketing strategy
• Learning mindset, committed to getting better every day
• Bias toward action and are both efficient and adaptable
• Driver, focused on making an impact on the organization and clients every day
• Demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action