Senior Manager, Global Product Marketing

Live Nation Entertainment is the world’s largest live entertainment company, and they are seeking a Senior Manager for Global Product Marketing. This role will lead the go-to-market strategy for Ticketmaster's products and integrations, translating complex product capabilities into effective marketing strategies and ensuring consistent messaging across various platforms.

Responsibilities:

• Lead go-to-market strategy and execution for distribution API and e-Commerce launches, new integrations, and feature releases
• Define positioning, messaging, and value propositions for our API and marketplace distribution products, translating technical capabilities into partner and fan benefits
• Own high-impact partner-facing content: pitch decks, one-sheets, integration narratives, developer-facing summaries, and release communications
• Drive global alignment on distribution messaging across regions so it scales consistently
• Build and run release communication frameworks that keep partners current on API and marketplace updates, versioning, and new capabilities
• Partner with Product to shape the distribution roadmap based on partner needs and market dynamics
• Collaborate with Sales and Partnerships to support partner onboarding, adoption, and external storytelling
• Maintain content systems and repositories so partner materials stay accurate, accessible, and version-controlled
• Synthesize market research, competitive intelligence, and performance data to inform marketplace strategy

Requirements:

• 8+ years in product marketing, partner marketing, or technical marketing — ideally with API, platform, or distribution products
• A track record of taking technical products to market and driving measurable partner adoption
• Fluency translating technical concepts (APIs, integrations, SDKs) into clear value propositions for both business and developer audiences
• Strong cross-functional leadership you align Product, Sales, and Partnerships without formal authority
• You use AI to get sharper, faster work done and bring the rest of the team along by showing them how
• Strong project management skills — you juggle competing deadlines and consistently deliver on time
• Excellent writing and storytelling; you turn complex capabilities into content that lands
• Experience building messaging and enablement that scales across global, multi-region teams
• Comfort with data, you use market, competitive, and performance insights to sharpen strategy
• Fast-learner, adaptable, and receptive to feedback, as our business regrows your will need to keep a pulse on our quickly evolving product and client needs
• Put your client and end customer first in everything you do, not afraid to speak up for the client, advocate for the best experience, and have a strong sense of client needs
• Strong collaborator and team player who eagerly collaborates across a matrixed organization to drive successful go to market strategies and delightful client experiences
• Attention to detail on all tasks by meticulously reviewing work, identifying discrepancies, and consistently adhering to company standards and procedures
• Positive energy, passionate about the opportunity surrounding our products, the industry and fans. A cultural driver brings fun, optimism, and togetherness each day