Sr. Web Marketing Manager

Xe.com is a leading provider of currency services and products, and they are seeking a Senior Web Marketing Manager to enhance the digital experience across their platforms. This role involves defining and executing the digital experience roadmap, collaborating with various teams to optimize web properties for discoverability and conversion.

Responsibilities:

• Own the digital experience roadmap across Xe-owned properties, especially website and landing page journeys
• Define priorities for site experience, page architecture, content mapping, SEO / AEO, and conversion paths
• Oversee site engineering to improve technical site performance, integrations, and releases
• Oversee web content operations, including site content updates, landing page publishing, CMS workflows, and QA
• Partner with SEO / AEO specialist to improve discoverability via site structure, content mapping, and tech optimization
• Partner with CRO / UX strategist to define testing roadmap, improve user journeys, and increase conversion
• Partner with Marketing Ops to improve forms, tagging, tracking, routing, and marketing automation handoffs
• Coordinate with Product, Lifecycle, and Analytics on app activation, post-signup journeys, and funnel performance
• Prioritize digital improvements based on customer behavior, funnel data, and business impact

Requirements:

• 8–12+ years in digital experience, website strategy, growth, web product, digital marketing, conversion optimization, or fintech / consumer digital businesses
• Strong understanding of web experience, site architecture, SEO / AEO, CMS workflows, UX, and conversion testing
• Experience partnering with engineering, product, design, marketing ops, analytics, and channel teams
• Ability to translate business priorities into a digital roadmap across site, SEO, content, CRO, and lead capture needs