Performance Marketing Manager

Eve is redefining legal technology for plaintiff law firms, and they are seeking a Performance Marketing Manager to help run paid acquisition, a core engine of their demand program. The role involves building and optimizing campaigns across various platforms to drive demand and support overall marketing efforts.

Responsibilities:

• Support the paid media budget and strategy across Google Ads, LinkedIn, Meta, and emerging channels, helping with planning and daily optimization
• Help build, launch, and iterate on full-funnel campaigns that drive demo requests and qualified pipeline, not just clicks
• Support a steady testing program across audiences, creative, landing pages, and offers, and help flag what isn't working fast
• Help fuel demand programs with paid: align audiences, offers, and landing pages with nurture sequences, support webinar and event registrations, provide pre-event air cover and post-event retargeting, and contribute to account-based plays against high-value firm segments
• Help evaluate new paid channels (content syndication, podcast sponsorships, newsletters) and provide recommendations on what earns a place in the mix
• Track performance against targets for CPL, cost per SQL, pipeline generated, and ROAS, and report on them clearly to your manager and leadership
• Work with Sales and RevOps to keep attribution honest, and partner with content and design on ad creative and landing pages that sound like Eve: specific, direct, grounded in real outcomes
• Support agency or contractor relationships where it makes sense, working closely with the team to keep strategy in-house

Requirements:

• 2-3 years in performance or growth marketing, with hands-on experience running paid campaigns in B2B SaaS
• Hands-on experience with Google Ads, Meta, and LinkedIn Ads; you've built and managed these campaigns yourself, not just reviewed someone else's dashboard
• Experience integrating paid with other demand motions: promoting webinars and events, feeding nurture programs, or supporting ABM plays
• Fluency in funnel metrics: you can explain the difference between CPL, CPMQL, and ROAS, and you optimize for pipeline, not vanity numbers
• Strong analytical skills; comfortable in GA4, spreadsheets, a CRM, and a marketing automation platform (HubSpot or Salesforce plus Marketo or similar)
• Exposure to conversion rate optimization and landing page testing
• Clear, direct communication; you can explain campaign performance simply and confidently to your team
• A bias for action. You'd rather launch a test this week than plan the perfect one for next month
• Experience marketing to legal, professional services, or another trust-driven vertical
• Familiarity with ABM tools (6sense, Demandbase, RollWorks) and intent data
• Experience working in a fast-paced startup environment (Series A–C)