Data Platform Marketing Manager - SELECT by DoiT

DoiT is a global technology company that helps organizations leverage cloud technology for business growth. The Data Platform Marketing Manager will lead the marketing strategy for DoiT’s data lake and Snowflake optimization business, focusing on driving growth, pipeline, and market positioning.

Responsibilities:

• Serve as the primary marketing lead for the SELECT / Data Platform business unit
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy
• Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
• Ensure SELECT positioning is clearly differentiated in the data optimization market
• Lead and direct cross-functional execution across:
• Paid search around Snowflake optimization
• LinkedIn targeting for data engineering and FinOps leaders
• Retargeting strategies tied to data workload interest
• SDR campaign enablement and follow-up strategy
• Data platform optimization guides
• Data lake cost efficiency playbooks
• Case studies showing measurable cost reduction outcomes
• Economic value narratives tied to cost savings
• Campaign themes for data optimization
• Visual positioning aligned to enterprise data workloads
• Develop and manage strategic campaign briefs that align messaging, audience, and economic value
• Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:
• Data Platform digital campaigns
• Data platform optimization webinars
• Executive roundtables for data and FinOps leaders
• Campaign landing pages tied to measurable cost outcomes
• Content programs built around 'data platform optimization'
• Drive performance against:
• Marketing sourced pipeline
• Customer expansion
• Cost per qualified meeting
• Pipeline velocity
• Develop quarterly thought leadership themes around data efficiency
• Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
• Align with Product and BU Sales to highlight roadmap and innovation
• Ensure conversion from registrant to opportunity is structured and measurable
• Partner with Content, Growth, Sales, and RevOps to create visibility into:
• Cost per lead and cost per meeting
• Conversion to opportunity
• Pipeline contribution Influenced revenue
• Continuously refine programs based on performance data and economic outcomes

Requirements:

• 3 to 5 years in B2B marketing, demand generation, or product marketing
• Experience marketing to data engineering, data platform, or FinOps audiences
• Familiarity with Snowflake, data lakes, or cloud data workloads
• Strong strategic planning capability combined with hands-on execution
• Demonstrated success driving pipeline growth in a technical B2B environment
• Experience partnering closely with sales leadership