Performance Marketing Manager (Paid Search)

AutoNation is seeking a skilled Manager, Performance Marketing, to spearhead our eCommerce parts business digital marketing efforts. This role will lead campaigns across Paid Search, Paid Social, and Display, ensuring these tactics effectively drive growth and engagement.

Responsibilities:

• Paid Media Management: Plan, execute, and optimize paid search, social (Meta), and display advertising campaigns using social media platforms to drive traffic and conversions
• Budget Management: Manage and optimize campaigns within seven-figure budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS)
• Product Feed Management: Oversee product feed management, ensuring accurate and up-to-date information for various advertising channels
• Performance Analysis: Analyze large data sets to measure performance, identify trends, and adjust strategies accordingly
• Reporting: Develop and maintain regular reports on campaign performance, including multiple KPIs including ROAS, using Excel and other analytical tools
• Strategy Development: Collaborate with the parts team to develop and implement comprehensive eCommerce marketing strategies
• A/B Testing: Conduct A/B tests to optimize ad creatives, landing pages, and overall campaign performance
• Stay Current: Keep up to date with industry trends, platform updates, and best practices in paid media and eCommerce marketing

Requirements:

• 3-5 years of hands-on experience in paid search, Meta (Facebook/Instagram), and display advertising
• Strong experience managing product feeds across multiple advertising platforms
• Manage the technical setup of campaigns, including API integrations, keyword-level tracking, and pixel placement
• Proven experience handling seven-figure ad budgets
• Intermediate to expert-level proficiency in Excel, with the ability to manage and analyze large data sets (pivot tables, VLOOKUP, advanced formulas, etc.)
• Strong analytical mindset with experience in using data to drive decision-making and optimize performance
• Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and product feed management tools
• Excellent written and verbal communication skills
• Strong attention to detail with the ability to manage multiple tasks and projects simultaneously
• Experience with eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
• Familiarity with display advertising networks (e.g., Google Display Network, Criteo)
• Experience with data visualization tools (e.g., Data Studio, Tableau, Power BI)