Senior Product Marketing Manager, Marketing Orchestration

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Senior Product Marketing Manager to lead Marketing Orchestration go-to-market initiatives, bridging the gap between marketing automation and programmatic advertising while driving adoption of their marketing orchestration suite.

Responsibilities:

• Develop and execute the global GTM strategy for the marketing orchestration suite. Reposition the narrative away from traditional, email-specific retention use cases toward connected, cross-channel execution
• Act as the strategic PMM partner to Product Managers, Client Services, and Sales. Synthesize disparate product roadmaps into a single, cohesive, multi-channel marketing orchestration story
• Collaborate closely with the account management team to bridge technical product knowledge gaps. Author actionable sales plays, client-facing pitch decks, and objection-handling guides that empower commercial teams to confidently cross-sell the orchestration suite to existing clients
• Maintain a deep understanding of market trends and capabilities across the cross-channel engagement landscape. Deliver continuous insights that help clearly define and highlight StackAdapt’s unique value within the broader market
• Gather rigorous feedback from clients and internal commercial teams to identify user friction points, customer journey and upcoming trends. Translate these insights into business requirements for the product management teams
• Embrace an AI-forward culture by proactively using generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate asset creation, and scale global enablement collateral
• Establish, monitor, and report on product adoption KPIs, feature usage, and commercial win-rates, continuously iterating on positioning strategies to maximize product revenue

Requirements:

• 6–8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing, specifically focused within the Martech or marketing automation ecosystem
• Direct Industry Competitor Background: Deep domain expertise gained from working directly at a tier-1 marketing automation, CDP, or cross-channel engagement platform (e.g., HubSpot, Braze, Iterable, Bloomreach, Omnisend, ActiveCampaign, Attentive)
• Advanced Positioning Capabilities: Demonstrated capability to translate complex technical data structures (data pipelines, workflow triggers, audience segmentation) into business value (ROAS, programmatic acquisition, multi-channel reach)
• Multi-Channel Product Exposure: Hands-on experience bringing multi-channel marketing tools to market, with deep knowledge of email infrastructure, customer data hubs, workflow builders, and analytics. Experience with direct mail automation is highly preferred
• Commercial Enablement Architecture: Proven portfolio of creating structured sales plays, commercial discovery frameworks, and competitive battlecards rather than just high-level marketing content
• Adtech Learning Agility: A solid baseline understanding of the programmatic ad tech space (DSPs, media buying) or a demonstrable ability to quickly absorb complex advertising concepts
• Direct professional experience working within a Demand Side Platform (DSP) or programmatic advertising agency environment
• Previous experience with the StackAdapt platform
• Experience launching or scaling automated direct mail integrations within a broader digital workflow environment
• Advanced proficiency in integrating generative AI tools into research and content development processes