Senior Growth Marketing Manager

Airbnb is a global leader in hospitality, connecting hosts and guests through unique stays and experiences. The Senior Growth Marketing Manager will manage the relationship with the Host community, driving strategy and execution of lifecycle marketing programs to enhance engagement and retention. This role involves collaboration with cross-functional teams to achieve aggressive growth targets through data-driven strategies and comprehensive reporting.

Responsibilities:

• Identify, build, and implement Host lifecycle strategies and campaigns across multiple channels that nurture Hosts and drive incremental value to their experience
• Drive a testing and learning agenda by conducting extensive experimentation and in-depth user data analysis to scale successful strategies through automation
• Translate business goals into accurate delivery requirements, including specifying required data, segmentation logic, and dynamic content requirements
• Own comprehensive reporting of all relevant KPIs, building dashboards to track performance and articulating results effectively to stakeholders and the wider business
• Partner with cross-functional teams, including Product, Engineering, Data Science, and Creative, to build roadmaps, own campaign development workflows, and evangelize the Host Engagement function

Requirements:

• 8+ years of CRM experience in a consumer-facing, fast-paced company with a proven track record of managing large-scale B2C automated lifecycle programs
• Deep understanding of CRM strategy, marketing technology architecture, and relational databases, with experience working directly with Production and Engineering teams
• Exceptional project management skills with the ability to navigate an evolving team structure and collaborate across teams from Engineering to Design
• Proven quantitative and analytical skills, including high proficiency in Excel and reporting tools like Tableau, with intermediate SQL skills preferred
• Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to senior leadership
• Passion for CRM and user engagement, demonstrating a strong sense of ownership, an eye for user flow, and methodical problem-solving skills
• Bachelor's degree or equivalent combination of education and progressive experience
• Intermediate SQL skills preferred