Sales Development Representative

Cisco is a leading technology company focused on building secure and resilient digital environments. They are seeking a Sales Development Representative who will develop and qualify leads through various channels, build relationships with prospects, and maintain accurate records in CRM systems.

Responsibilities:

• Develops and qualifies inbound and outbound leads within a broad territory of prospects through a variety of channels (e.g., e-mail, phone, social media)
• Learns to qualify leads through understanding prospect industry, size, products, and specific needs
• Under guidance, learns to develop relationships with prospects to validate opportunities
• Follows a prescribed process and leverages tools to generate and qualify leads
• Builds and grows a pipeline of leads for a specific product or service offering
• Creates initial contact with potential customer(s) to qualify them as a lead for a specific product or service offering and tracks using an internal customer relationship management (CRM) system
• Gathers information to qualify customer needs and fit for products or service offerings under guidance
• Documents input from potential customers to identify potential opportunities or challenges
• Leverages tools and templates and predefined processes to qualify and convert leads to a meeting with the relevant account team
• Performs regular follow up with leads, building trust and interest in Cisco products and service offerings
• Maintains accurate customer data in CRM systems, ensuring up-to-date records
• Develops knowledge and familiarity with the value proposition and core technical capabilities of targeted Cisco solutions
• Develops understanding of linkages between Cisco solutions and customer needs
• Uses CRM software and other basic sales enablement tools (e.g., Salesforce, email sequencing, pipeline forecasting) for customer information updating, interactions tracking, and initial lead research and identification
• Follows standardized internal procedures for prospecting and qualifying, escalating issues when necessary
• Learns from peers and engages in internal discussions to further knowledge of lead generation approaches

Requirements:

• 4 year college degree along with 6mos + experience
• CRM experience, particularly Salesforce, and Excel skills
• Prospecting experience using tools like ZoomInfo and Sales Navigator