Product Marketing Manager, GTM

Owner is an AI-native system helping local business owners, starting with restaurants, manage and grow their businesses online. The Product Marketing Manager will connect product development to commercial outcomes by creating positioning, enablement, adoption programs, customer proof, and feedback loops that improve win rates, retention, and expansion.

Responsibilities:

• Build positioning, messaging, proof points, battlecards, talk tracks, objection handling, and customer stories that improve competitive win rates
• Partner with Sales, Customer Success, and Support to understand what helps them close, onboard, adopt, retain, and expand customers
• Identify adoption blockers and churn risks, then turn product capabilities into practical retention and expansion plays
• Create scalable enablement systems and workflows that keep the frontline current without relying on one more training session
• Bring win/loss insight, customer feedback, competitive context, and adoption signals into Product and Marketing planning
• Define the audiences and customer behaviors that matter most for priority capabilities, then build GTM programs that move those behaviors
• Partner with Product early to clarify the customer problem, sharpen the value proposition, and make the eventual GTM motion stronger before development is complete
• Use launches, customer communications, in-product moments, and other channels selectively when they drive a measurable customer or commercial outcome
• Use AI to increase the speed and quality of research, content creation, analysis, and enablement while maintaining a high bar for accuracy

Requirements:

• 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a closely related role in technology
• A track record of improving a commercial or customer outcome, such as win rate, adoption, retention, expansion, or frontline effectiveness
• Experience turning complex product capabilities into clear positioning and practical tools for customer-facing teams
• Strong customer and market judgment. You can connect objections, competitive dynamics, customer needs, and churn or adoption signals to what the business should do next
• A systems mindset. You build repeatable workflows that scale with product velocity and make it easier for teams to do the right thing
• Excellent writing and presentation skills. You can make a value proposition compelling and a frontline asset immediately useful
• Comfort working cross-functionally with Product, Sales, Customer Success, Support, and Marketing
• An AI-forward approach to your work. You actively use AI to move faster without sacrificing accuracy, judgment, or customer empathy