Marketing Manager

Foot Locker is a sports and lifestyle company whose brands connect with youth culture and local communities. The Marketing Manager leads the strategy, planning, production, execution, and post-event analysis of experiential marketing initiatives, serving as the project lead across cross-functional teams, agencies, vendors, and community partners.

Responsibilities:

• Own experiential projects from initial briefing through postmortem
• Translate business objectives into innovative consumer experiences
• Develop event strategies that align with brand, retail and business priorities
• Recommend creative approaches that strengthen community engagement and brand affinity
• Identify opportunities to elevate experiences through innovation, culture and emerging trends
• Lead planning and execution of experiential marketing activations ranging from community events to large-scale national moments
• Develop project timelines, production schedules and execution plans
• Manage agency partners, vendors, freelancers and production teams
• Direct agency and vendor partners responsible for permitting, logistics, staffing, security, transportation, fabrication, hospitality and event operations
• Ensure all experiences are executed on time, within budget and at premium brand standards
• Travel and provide onsite leadership during activations
• Serve as the primary project manager across Marketing, Brand Partners, Retail Operations, Visual Merchandising, Legal, Finance, Communications, Social, Loyalty, Store Teams and external partners
• Lead cross-functional governance and stakeholder alignment through project lifecycles
• Ensure clear ownership, accountability and communication across all stakeholders
• Anticipate challenges and proactively develop solutions before issues arise
• Build and maintain relationships with various external partners, not limited to, local vendors, community organizations, schools, cultural leaders, etc
• Serve as a trusted connector within the local market
• Continuously identify opportunities for authentic community partnerships
• Partner directly with internal brand teams and external partners to understand business objectives
• Present experiential recommendations and project updates to senior leadership
• Manage client expectations while balancing timelines, budgets and operational realities
• Build confidence through excellent communication and flawless execution
• Develop detailed project plans and execution timelines
• Maintain budgets and track expenses
• Manage production schedules
• Drive accountability across internal and external stakeholders to ensure successful project delivery
• Create executive-ready presentations, recaps and postmortems
• Track KPIs and event performance

Requirements:

• Bachelor's degree or equivalent professional experience
• 5+ years of experiential marketing, event production, brand marketing or agency experience
• Proven experience leading large-scale consumer events from strategy through execution
• Experience managing multiple concurrent projects with competing deadlines
• Experience working directly with clients, agencies and executive stakeholders
• Strong budget management experience
• Exceptional written and verbal communication skills
• Excellent presentation skills
• Highly organized with exceptional attention to detail
• Ability to work independently with minimal supervision
• Strategic thinker
• Innovative
• Stakeholder leadership & influence
• Relationship management
• Project and operational excellence
• Cross-functional collaboration
• Problem solving & decision making
• Resilience & adaptability
• Existing relationships with local vendors, production partners and community organizations
• Experience within retail, sports, fashion, lifestyle or entertainment marketing
• Understanding of youth culture, sneaker culture, music, sports and community engagement
• Experience managing agencies and production partners
• Knowledge of event permitting and production logistics