Senior Product Marketing Manager

Parloa is a company focused on transforming customer interactions through AI, aiming to redefine customer experience. The Senior Product Marketing Manager will be responsible for developing marketing strategies, supporting sales initiatives, and enhancing the company’s market positioning in the AI sector.

Responsibilities:

• Develop go-to-market (GTM) strategies
• Launching marketing initiatives
• Empowering sales efforts
• Creating thought leadership
• Digging into market data
• Establishing a thorough understanding of customers and competition
• Leading industry product marketing efforts in support of commercial teams
• Defining Parloa’s overall market narrative for key industries
• Owning the evolution of industry ICP
• Architecting value frameworks and ROI narratives
• Developing compelling content to support industry-focused sales initiatives
• Guiding communication efforts across multiple audiences and channels
• Driving ecosystem’s industry-focused go-to-market strategies
• Empowering sales & partnership teams with sophisticated use cases and proof points
• Helping amplify thought leadership on AI agents and platforms
• Leading strategic “big bet” industry initiatives

Requirements:

• 5-8 years of experience in Product Marketing roles, or 8 years of experience working alongside a PMM team in related roles: partner marketing, industry marketing, sales enablement, B2B direct marketing, etc
• A proven track record of supporting enterprise sales teams with storylines, collateral, enablement, and deal support
• Whether it's on webinars, at company events, or training the whole Sales team on new products and initiatives, you can capture an audience's attention
• Ambidexterity for both strategy and tactics. You've crafted a strategic narrative in collaboration with executive stakeholders, and also created visually appealing sales collateral from top to bottom