Trainee/Junior Creative Marketing Manager

appflame is a Ukrainian IT company building world-class products, and they are seeking a Trainee/Junior Creative Marketing Manager. The role involves generating creative advertising concepts, conducting research, creating ad campaigns, and analyzing performance to optimize strategies.

Responsibilities:

• Generate creative advertising concepts aligned with the product strategy
• Draft briefs for designers, review deliverables, and hand over final creatives
• Conduct audience, competitor, and social media research (including customer reviews) to uncover insights and market best practices
• Create ad campaigns for META and other ad networks
• Analyze creative performance and propose optimization or redesign strategies
• Participate in brainstorming sessions and team discussions

Requirements:

• Have a strong visual library and an eye on trends in advertising and social media
• Have a basic understanding of the digital advertising market, performance marketing fundamentals, and user acquisition principles
• Have familiarity with key advertising metrics (CPM, CTR, CPC, CR, CPA, ROAS) and how they translate to performance
• Have strong audience research and analysis skills with a knack for uncovering customer insights
• Have a systematic, structured, and analytical approach to work
• Have ability to learn quickly and process large volumes of information
• Have autonomy, proactivity, and a readiness to tackle new challenges
• A keen interest in the AI assistants and productivity niche, along with active tracking of the AI tools market
• A genuine curiosity about target audiences, including active engagement in community platforms (Reddit, TikTok, forums) and a passion for 'digging up' deep insights
• Scriptwriting experience and a passion for storytelling
• Hands-on experience with AI tools