Marketing Programs Manager

RegASK is the Agentic AI Regulatory Operating System for life sciences and consumer products companies. The Marketing Programs Manager will own the programs calendar, manage events and webinars, and build relationships with industry associations to drive pipeline and engagement.

Responsibilities:

• Build and own the annual industry event strategy across our verticals, evaluating conferences against pipeline potential, audience fit, and cost, and recommending the invest/skip/downgrade call for each
• Negotiate directly with organizers on sponsorship packages, speaking slots, booth placement, and delegate lists; you should expect to materially improve on rate-card pricing
• Run end-to-end event execution: booth and collateral logistics with our in-house design team, speaker preparation, pre-event outbound coordination with the demand generation function, on-site orchestration, and post-event lead routing within agreed SLAs
• Track cost-per-opportunity and pipeline sourced per event, and kill programs that do not perform
• Own the webinar calendar: topic selection with subject-matter experts, speaker recruitment (internal and guest), production, promotion coordination, and follow-up handoff to sales
• Manage the platform, run-of-show, and rehearsal discipline so that live sessions are consistently professional
• Report attendance-to-meeting conversion and iterate on format, timing, and topics accordingly
• Serve as RegASK's operational liaison to the industry associations relevant to our buyers, managing memberships, participation commitments, and co-organized events or working groups
• Identify co-marketing and speaking opportunities within associations and program-manage them to completion
• Program-manage our annual industry report end to end: timeline, contributor coordination, survey or data collection logistics, design and production scheduling, gated landing page and promotion plan, and post-launch performance tracking. Editorial and narrative quality are owned by the content function; you own delivery
• Build the machine that turns happy customers into evidence: work with customer success to identify referenceable accounts, secure approvals, schedule interviews, and maintain a pipeline of testimonials and use cases for the content team to produce and sales to deploy
• Manage the operating cadence of our industry analyst relationships: inquiry scheduling, briefing preparation, submission logistics, and follow-through. Executive relationships with analysts remain with the leadership team; you make the cadence run
• Own program-level reporting, pipeline sourced and influenced by event, webinar, and content program, in our CRM and marketing automation platforms, feeding a single funnel view maintained with the demand generation and business operations functions

Requirements:

• 5–8 years in B2B field, events, or programs marketing at a SaaS or information-services company, with at least one stretch where you built the program from scratch rather than inheriting a mature one
• Domain fluency in regulated industries. You have marketed to regulatory, quality, compliance, or R&D audiences in life sciences, food, cosmetics, or chemicals, and you already know which conferences matter in at least one of our verticals. This is a hard screen
• Proven negotiation record with event organizers and vendors, with examples of concessions won
• Multi-region execution. You have run programs across APAC, Europe, and/or North America and are comfortable operating async across time zones
• Systems discipline. Hands-on with Salesforce and a marketing automation platform (HubSpot or equivalent), webinar platforms, and project management tooling; you build trackers others can actually use
• Founder-adjacent operating style. You are comfortable in a small, founder-led team where you are the entire programs function: high ownership, low ego, bias to ship