Strategy & Insights Manager (Influencer Marketing)

The Shelf Influencer Marketing Agency is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. The Strategy & Insights Manager will help shape the future of influencer marketing by bringing cultural insight and creative strategy to life through storytelling, sourcing high-quality creators, and supporting innovation across various campaigns and client efforts.

Responsibilities:

• Research platforms, brands, and verticals
• Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
• Identify algorithm-centric cultural trends shaping content and influencer strategy
• Build data-rich decks for pitches and campaigns
• Translate data into compelling narratives
• Source high-quality, relevant creators within the social landscape
• Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
• Align creator ecosystems and platform behaviors with campaign goals
• Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
• Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
• Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
• Support initiatives around trendspotting and creator discovery using AI
• Work closely with multiple teams to deliver strategic impact across the business: Support ongoing client renewals with trend and creator insight, Contribute to RFPs with standout strategy and creator POVs, Provide strategic input and support for agency webinars and thought leadership content, Partner with internal stakeholders on evolving agency tech and UI needs, Support case study upkeep to ensure best-in-class examples of our work are captured and published

Requirements:

• 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
• A strong writer and storyteller who brings clarity to complexity
• Curious, proactive, and scrappy—you love turning noise into signal
• Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
• Strong with Google Slides or PowerPoint
• Trend forecasting, creator discovery, or early-stage AI experience
• Experience at a startup, creative agency, or marketing-tech company
• Strong visual design skills