Sr. Manager, Marketing Technology & Product Job Details | Vail Resorts

Vail Resorts operates destination resorts and ski areas connected through a global network, with a mission to create memorable experiences for employees and guests. The Senior Manager, Marketing Technology & Product will lead marketing technology platforms, communications architecture, product roadmaps, and operational frameworks supporting journey-based engagement across email, push, SMS, web, and emerging channels. The role partners across Marketing, IT, Product, Analytics, Engineering, and Enterprise Technology teams to deliver scalable, personalized guest communication capabilities.

Responsibilities:

• Own and define the roadmap across core marketing technology platforms including customer data, messaging, and integration systems, ensuring alignment to business priorities and long-term platform strategy
• Lead the evolution of the communications architecture to support journey -based orchestration, real-time personalization, cross-channel activation, and scalable audience management
• Identify capability gaps across the marketing technology ecosystem and translate them into structured initiatives with clear business value, technical scope, dependencies, and success metrics
• Balance foundational platform investments, including data architecture, integrations, governance, and enablement tooling, against near-term business priorities and delivery timelines
• Serve as the single-threaded owner for marketing-driven platform initiatives requiring cross-functional coordination across Marketing, IT, Product, Analytics, and Engineering teams
• Translate business requirements into clearly defined product and platform initiatives, including scope definition, prioritization, technical dependencies, delivery sequencing, and risk management
• Lead prioritization and roadmap alignment across stakeholders while navigating trade -offs between business urgency, technical complexity, scalability, and resource constraints
• Drive alignment across interconnected initiatives to ensure platforms evolve as part of a cohesive, guest-centric ecosystem rather than isolated solutions
• Partner with cross-functional teams to operationalize platform capabilities, ensuring successful adoption, scalability, and ongoing optimization of marketing technology solutions
• Operate as both a hands-on builder and strategic leader, directly contributing to solution design, workflow development/training, and platform configuration while guiding long-term architecture and roadmap direction
• Evaluate and operationalize AI-driven capabilities and emerging technologies across the marketing technology ecosystem, identifying high-value use cases that improve personalization, automation, and operational efficiency

Requirements:

• • Minimum Age: At least 18 years of age
• • Bachelor's degree in Marketing, Business, Information Systems, Communications, or a related field
• • 5–8 years of experience across Marketing Technology, Product Management, Lifecycle Marketing, or Journey Orchestration ecosystems
• • Proven experience leading complex, cross-functional platform or systems initiatives within enterprise-scale organizations
• • Experience partnering closely with Engineering and Enterprise Technology teams to define and deliver scalable platform capabilities
• • Strong proficiency with Microsoft Office, including Excel and PowerPoint
• • Strong understanding of customer data platforms, marketing automation systems, communication platforms, and activation architectures
• • Working knowledge of integrations, APIs, data flows, and interconnected platform ecosystems
• • Demonstrated ability to translate business objectives into scalable operational and technical solutions
• • Strong prioritization and stakeholder management capabilities in environments with competing priorities and dependencies
• • Experience operating within highly matrixed organizations and navigating organizational ambiguity
• • Excellent communication and organizational alignment skills across technical and non-technical audiences
• • Experience supporting journey-based orchestration across email, push, SMS, web, or related activation channels
• • Experience with enterprise marketing technology ecosystems and platform roadmap development
• • Familiarity with customer data and audience management approaches that enable personalization at scale
• • Ability to balance strategic platform evolution with near-term business delivery needs