Sr. Manager, Marketing Technology & Product Job Details | Vail Resorts

Vail Resorts is a leading company in the destination resort industry, seeking a Senior Manager, Marketing Technology & Product to enhance their marketing technology systems and operations. This role involves leading the development of journey-based engagement strategies and ensuring alignment across various teams to optimize guest communications.

Responsibilities:

• Own and define the roadmap across core marketing technology platforms including customer data, messaging, and integration systems, ensuring alignment to business priorities and long-term platform strategy
• Lead the evolution of the communications architecture to support journey -based orchestration, real-time personalization, cross-channel activation, and scalable audience management
• Identify capability gaps across the marketing technology ecosystem and translate them into structured initiatives with clear business value, technical scope, dependencies, and success metrics
• Balance foundational platform investments, including data architecture, integrations, governance, and enablement tooling, against near-term business priorities and delivery timelines
• Serve as the single-threaded owner for marketing-driven platform initiatives requiring cross-functional coordination across Marketing, IT, Product, Analytics, and Engineering teams
• Translate business requirements into clearly defined product and platform initiatives, including scope definition, prioritization, technical dependencies, delivery sequencing, and risk management
• Lead prioritization and roadmap alignment across stakeholders while navigating trade -offs between business urgency, technical complexity, scalability, and resource constraints
• Drive alignment across interconnected initiatives to ensure platforms evolve as part of a cohesive, guest-centric ecosystem rather than isolated solutions
• Partner with cross-functional teams to operationalize platform capabilities, ensuring successful adoption, scalability, and ongoing optimization of marketing technology solutions
• Operate as both a hands-on builder and strategic leader, directly contributing to solution design, workflow development/training, and platform configuration while guiding long-term architecture and roadmap direction
• Evaluate and operationalize AI-driven capabilities and emerging technologies across the marketing technology ecosystem, identifying high-value use cases that improve personalization, automation, and operational efficiency

Requirements:

• Bachelor's degree in Marketing, Business, Information Systems, Communications, or a related field
• 5–8 years of experience across Marketing Technology, Product Management, Lifecycle Marketing, or Journey Orchestration ecosystems
• Proven experience leading complex, cross-functional platform or systems initiatives within enterprise-scale organizations
• Experience partnering closely with Engineering and Enterprise Technology teams to define and deliver scalable platform capabilities
• Strong proficiency with Microsoft Office, including Excel and PowerPoint
• Strong understanding of customer data platforms, marketing automation systems, communication platforms, and activation architectures
• Working knowledge of integrations, APIs, data flows, and interconnected platform ecosystems
• Demonstrated ability to translate business objectives into scalable operational and technical solutions
• Strong prioritization and stakeholder management capabilities in environments with competing priorities and dependencies
• Experience operating within highly matrixed organizations and navigating organizational ambiguity
• Excellent communication and organizational alignment skills across technical and non-technical audiences
• Experience supporting journey-based orchestration across email, push, SMS, web, or related activation channels
• Experience with enterprise marketing technology ecosystems and platform roadmap development
• Familiarity with customer data and audience management approaches that enable personalization at scale
• Ability to balance strategic platform evolution with near-term business delivery needs