Channel Marketing Manager

Absolute Security is seeking a Channel Marketing Manager to drive partner marketing initiatives across their ecosystem of value-added resellers, distributors, OEM partners, and strategic alliances. The role involves developing and executing joint go-to-market programs to generate demand and strengthen partner engagement.

Responsibilities:

• Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals
• Manage MDF, partner marketing calendars, campaign execution, and performance tracking
• Drive awareness, demand generation, and pipeline creation through co-branded marketing activities
• Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs
• Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results
• Create and execute joint go-to-market campaigns with VARs, distributors, OEMs, and strategic partners that align with business objectives, lead generation goals, and pipeline targets
• Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels
• Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact
• Partner closely with Sales, Channel Sales, Product Marketing, and Demand Generation teams to increase campaign performance, event attendance, lead conversion, and pipeline contribution
• Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution
• Analyze results and optimize programs based on pipeline generation, conversion rates, ROI, and business outcomes
• Support partner enablement and engagement initiatives
• Develop partner-facing content, campaign toolkits, sales enablement assets, and communications
• Coordinate partner training and awareness programs
• Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions
• Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs
• Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis
• Develop recommendations to optimize partner marketing investments and maximize business impact
• Support budget planning, forecasting, and expense management for channel marketing programs and campaigns
• Track and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI
• Deliver actionable insights and recommendations to improve program effectiveness and partner engagement
• Maintain accurate reporting and visibility through Salesforce and other marketing technology platforms
• Provide regular updates to leadership on marketing performance, pipeline contribution, and partner program success

Requirements:

• 5+ years of B2B technology marketing experience
• 2+ years of channel, partner, or alliance marketing experience within the technology industry
• Experience working with VARs, distributors, OEMs, or strategic technology partners
• Strong experience managing integrated demand generation campaigns, events, webinars, and field marketing programs from planning through execution and measurement
• Experience managing marketing budgets, forecasting, and investment planning
• Experience managing MDF programs and evaluating ROI
• Proficiency with Salesforce CRM and marketing automation platforms
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Excellent communication, presentation, and stakeholder management skills
• Experience in cybersecurity, SaaS, endpoint management, or enterprise software
• Familiarity with partner ecosystems such as HP, TD SYNNEX, and leading VAR partners
• Understanding of channel sales motions and partner business models