Director, Growth Marketing

Circle Medical is a virtual-first primary care organization reimagining how people access and experience healthcare. They are seeking a Director of Growth Marketing to lead their growth strategy, focusing on patient acquisition and brand equity while collaborating with various teams to enhance the patient experience.

Responsibilities:

• Lead and manage the team responsible for Circle Medical's consumer marketing strategy across email, , SMS/phone-based outreach, web, social, and paid channels : driving awareness of Circle Medical's primary care and specialty services, converting prospective patients into booked appointments, and increasing engagement and retention among existing patients
• Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI across patient acquisition and retention channels
• Ensure a seamless, consistent, and cohesive patient experience across all consumer-facing touchpoints, from first awareness through ongoing care. Maintain brand voice that is warm, clear, and trustworthy in alignment with Circle Medical's patient-first identity
• Continuously refine messaging across all lifecycle communications as Circle Medical expands its service lines, adds new care programs and enters new markets
• Collaborate with Product on the quarterly experimentation roadmap and deployment of various experiments to improve KPIs including appointment booking rates, patient activation, and retention. Rapidly scale positive results for maximum impact
• Collaborate cross-functionally with Legal, Compliance, Product, Engineering, Clinical Excellence, Operations, Finance and Patient Support to ensure marketing strategies align with regulatory requirements, clinical standards, and business objectives
• Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions on channel mix, messaging, and targeting
• Monitor telemedicine industry trends, competitive activity, and healthcare regulatory shifts to identify growth opportunities and make strategic pivots as needed
• Have full P&L ownership of Growth Marketing budget

Requirements:

• Familiarity with insurance-based healthcare models, RCM, or payer marketing
• Experience with measurement-based care, outcomes marketing, or clinical quality reporting
• Comfort with HIPAA-compliant marketing practices and healthcare advertising restrictions
• Familiar with insurance plans and RCM