Strategy Director

Monks is a global, digital-first, data-driven marketing agency, and they are seeking a Director of Strategy to lead Google Ads advertising growth initiatives. The role involves strategic planning, execution of marketing campaigns, and collaboration with various teams to optimize campaign performance.

Responsibilities:

• Support Product Marketing Managers in the strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue
• Shape experiment designs and workflows in collaboration with Product Marketing Managers, analytics and product POCs, ensuring tests are robust and insights are actionable
• Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation for broader impact
• Contribute to the development of key campaigns and identifying opportunities to tailor messaging and integrate thought leadership for incremental revenue
• Apply strategic optimizations including the application of Generative AI (GenAI) images to enhance campaign effectiveness
• Champion efforts to increase marketing contactability rates, by monitoring quarterly opt-in email campaigns, monitoring performance, and exploring additional opt-in levers
• Support the strategic direction and execution of marketing campaigns, leveraging seasonal events to drive share of wallet through personalized messaging
• Manage the full campaign lifecycle, from initial creative development and legal approvals through to launch, ensuring consistency, correct personalization, and accurate test/control assignments
• Oversee project lifecycle activities, including creating milestone planners, developing RACI matrices, managing approval processes, and performing proactive risk management
• Prepare executive program communications detailing launch information, initial adoption, and engagement rates, providing clear updates to stakeholders
• Proactive facilitates cross-functional collaboration with Product Marketing Managers, Product Managers, Data teams, Engineering, Production, Data Scientists, MTO, and other product leads to ensure unified campaign efforts
• Act as the primary liaison for production teams, addressing questions and ensuring send counts align with data provided by analysis
• Partner closely with legal and local counsel to ensure campaign compliance and meet localization requirements across various countries and regions