Field Marketing Manager, Public Sector (U.S.)

Check Point Software is a leader in cybersecurity, protecting organizations worldwide from sophisticated threats. They are seeking a Field Marketing Manager for the Public Sector to develop and execute marketing plans, engage with sales leaders, and drive campaigns targeting government agencies.

Responsibilities:

• Develop and execute integrated public sector regional marketing plans aligned to territory pipeline and revenue goals, including events, ABM programs, executive briefings, government-focused roundtables, roadshows, user groups, third-party sponsorships, and digital campaigns
• Align closely with public sector sales leaders and account teams to prioritize named accounts, agencies, and verticals; build targeted marketing plans that support capture strategies and long sales cycles
• Partner with Partner Marketing and channel ecosystem stakeholders (VARs, SIs, MSSPs, distributors) to deliver joint campaigns, co-funded programs, and field engagement initiatives
• Engage strategic public sector partners (e.g., integrators and contract holders) to execute co-branded campaigns and solution-based messaging tailored to government use cases
• Plan and execute high-impact government events (e.g., Fed-focused events, state/local conferences, education forums), ensuring compliance with public sector regulations and procurement sensitivities
• Leverage ABM strategies and intent data to target key agencies, departments, and accounts, orchestrating personalized, multi-touch campaigns across channels
• Drive executive engagement programs (briefings, VIP events, advisory boards) to build relationships with senior government stakeholders
• Manage budgets and reporting, including planning, forecasting, vendor negotiation, and ROI tracking
• Define public sector-specific event strategy, aligning to government buying cycles, fiscal calendars, and priority initiatives
• Identify the optimal mix of Check Point-led, partner-led, and industry events (e.g., federal summits, SLED conferences)
• Establish success metrics aligned to pipeline, engagement, and strategic account penetration
• Build comprehensive event plans, timelines, and stakeholder alignment across sales, partners, and leadership
• Manage budgets, logistics, and vendor selection with a focus on compliance and cost efficiency
• Coordinate pre-event promotion, including targeted outreach, ABM tactics, and partner amplification
• Secure and prepare executive speakers and facilitate high-value customer meetings
• Lead onsite execution including booth presence, logistics, and overall experience
• Facilitate networking, meetings, and executive engagements
• Capture leads, engagement data, and content for post-event use
• Execute structured follow-up plans with sales and SDRs, including fast lead routing and nurture orchestration
• Analyze performance against KPIs (pipeline, engagement, ROI)
• Conduct debriefs and capture insights for future optimization
• Repurpose event content across digital channels
• Pipeline Contribution: Sourced and influenced pipeline within public sector territories
• Strategic Account Engagement: Depth of engagement within target agencies and accounts
• Event & Campaign ROI: Performance against defined KPIs

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of B2B field marketing experience in cybersecurity, enterprise technology, or SaaS
• Experience supporting public sector (Federal and SLED) go-to-market strategies is a must
• Proven track record driving pipeline through integrated field marketing programs
• Strong understanding of complex sales cycles and account-based marketing (ABM)
• Experience working in channel-driven environments with partners
• Proficiency in marketing automation and CRM tools (e.g., Marketo, Salesforce)
• Excellent stakeholder management and communication skills
• Willingness to travel (25–30%)
• Must be eligible to work in the US without sponsorship from an employer now or in the future
• MBA preferred