PolyAI is a company that automates customer service through lifelike voice assistants. They are seeking a Senior or Lead Product Marketing Manager to own product-to-market end-to-end, including positioning, launches, sales narrative, and competitive POV.
Responsibilities:
- Own the platform-level messaging and positioning that powers PolyAI’s go-to-market: web, sales material, content, and analyst-facing communications
- Refine the competitive narrative against AI-native players and legacy contact center vendors, translating product depth into points of view the field can carry
- Evolve PolyAI’s ICP and value frameworks as the platform expands across enterprise and product-led motions
- Partner with marketing to anchor demand generation, content, and campaigns to a single, sharp message architecture
- Build an always-on competitive positioning agent that monitors AI-native players and legacy contact center vendors, surfaces new moves, and keeps the field’s points of view current
- Own end-to-end product launches, from positioning through post-launch measurement
- Partner closely with Product Management and Engineering to translate technical capabilities into customer-relevant value, and to influence the inbound roadmap with market and customer signal
- Build a product-to-market launch rhythm that keeps customers, prospects, partners, and analysts current on PolyAI’s pace of innovation
- Prototype landing pages, launch packages, and AI sales kits as part of every launch, with agents doing the heavy lift on draft and iteration
- Automate GTM artifacts and content production, building the agents that turn each launch into reusable systems for the next one
- Build the assets that win deals: first-call decks, ROI narratives, competitive battlecards, customer story decks, demo scripts, and executive briefing material
- Go hands-on with the product. Build the demos that show prospects what is possible, and partner with Sales Engineering and Product on the scenarios that close
- Equip Sales across enterprise and product-led motions with the messaging, training, and material that compresses cycles and lifts win rates
- Source and produce the customer evidence that powers our marketing: case studies, win narratives, executive testimonials, and quantitative proof points
- Own analyst relations: briefings, evaluations, and influence campaigns with top-tier analysts and industry voices
- Operate AI-first. Prototype before you brief, work alongside your agents from the first idea, and publish rather than send. The distance between idea and artifact should be close to zero
- Build the systems, not just the artifacts. Where the work is repeatable, build the agents and workflows that produce it
- Publish what you build weekly. Your tools and workflows are reusable by the rest of the team and the company. You’re not just delivering campaigns; you’re publishing the agents and templates other teams self-serve from
- Lead the cadence of model and product releases. Own the rhythm of bringing new capabilities to market end-to-end, from product conversation to launch kit, on a tempo the market can feel
- Tell your story in the market. How you use AI to do the work, what you’ve built, and the portfolio of agents and launches you carry with you
Requirements:
- 7+ years of B2B or B2C2B SaaS product marketing experience as a senior individual contributor at companies known for marketing craft
- Meaningful experience at a scale up
- Demonstrated success leading end-to-end product launches for enterprise software, AI/ML, or developer-platform products
- Experience operating in either an enterprise sales motion or a product-led growth / developer-tools motion, with the curiosity and range to grow into the other
- Excellent writing and presentation craft; you produce executive-grade narratives, sales material, and customer-facing content at pace
- Technical aptitude to go deep on a conversational AI platform, including how the platform, harnesses, and underlying models interact, so you can translate that depth for the market, build product demos, and operate as a credible partner to Product and Engineering
- Comfort operating in ambiguity, holding multiple workstreams, and shipping high-quality work in short cycles
- An evidence-based, outcomes-oriented mindset. You measure marketing's contribution to pipeline, win rate, and category leadership
- You are a full-stack marketer who understands audience marketing: how segmentation, message-to-audience fit, and channel mix translate into pipeline and adoption
- Curiosity about models, how models are trained
- Comfort being a public voice for PolyAI: speaking on webinars, presenting at events, and pitching analysts, customers, and partners independently
- Background in voice AI, conversational AI, or applied LLM products
- Established analyst relations track record
- Familiarity with Salesforce, HubSpot, ABM platforms, and modern marketing technology stacks