Sr Branded Content Creative Producer , Creator Ad Partnerships

Amazon is seeking a Senior Branded Content Creative Producer to join the Creator Ad Partnerships organization. This role involves managing complex advertising campaigns and shaping production frameworks for branded content across multiple platforms. The ideal candidate will ensure high-quality standards while driving creative strategies and operational excellence.

Responsibilities:

• Project manage complex advertising campaigns end-to-end across video, social, audio, and live events — owning timelines, deliverables, approvals, and cross-functional coordination from kickoff through final asset delivery
• Oversee the production of multi-format branded content across distribution channels including YouTube, Prime Video, TikTok, Instagram, and podcast platforms — ensuring each format is produced to spec and optimized for its destination
• Serve as the quality gatekeeper for all branded content assets — QC'ing recordings and deliverables for brand compliance, audio/video quality, script alignment, and tonal authenticity before handoff to Campaign Management
• Ensure brand guidelines are met across every touchpoint — proactively managing mid-flight changes, flagging risks, and never allowing a brand to show up in a way they didn't approve
• Coach and direct talent through ad recordings — providing real-time creative feedback, line reads, and guidance to ensure branded content meets the quality bar and reflects the brand's creative vision
• Manage production timelines, approvals, and deliverables across multiple concurrent campaigns using AdPipe (Airtable), Ad Trackers (Google Docs), SOWs (Sharepoint)
• Develop and maintain Statements of Work (SOWs) as client-facing production agreements — defining scope, deliverables, timelines, and workback schedules for standard and complex campaigns
• Coordinate with studio operations to ensure they have scheduled with show teams all ad shoots, recording sessions, and content delivery — ensuring they have managed availability, delivery dates, and schedule changes across multiple properties
• Be on-site or on a livestream recording session when available with creators and production teams during ad recordings — ensuring quality, providing creative direction, and serving as the brand's on-the-ground representative
• Execute branded content elements for live events and experiential activations with our internal events lead as the single-threaded owner and you as the key consultant — ensuring on-site creative direction, talent briefing, branded integration management, and post-event deliverable tracking has been accounted for
• Bar-raise ad scripts for creators, podcast hosts, and announcers when campaigns require scripted content — tailoring voice, tone, and messaging to each creator's authentic style while meeting brand compliance requirements
• Manage creative refresh cycles for long-running campaigns — coordinating new assets, asset swaps, and mid-flight pivots based on pacing or advertiser feedback
• Maintain real-time production tracking and sales team communication — translating creator team updates into status reports covering timelines, deliverable statuses, air dates, and revision updates
• Contribute to pre-sale creative strategy (~10%) by supporting RFP responses, developing creative thought starters, and providing production feasibility input on proposed concepts based on insights gained across campaign executions
• Integrate AI tools into production workflows for creative iteration, script development, and operational efficiency
• Define new branded content production frameworks for new ad formats and in-content integrations — establishing scalable processes, quality standards, and production methodologies that enable the broader team to execute at the highest creative bar
• Develop and maintain production playbooks, templates, and mechanisms that enable the broader team to deliver at the quality bar — force-multiplying team output through documentation and process design
• Author strategic narratives (QBRs, 6-pagers, competitive analyses) on branded content production performance and present format innovation proposals to Director+ leadership
• Mentor and develop onboarding producers — conducting creative reviews, establishing feedback loops, and building team capability to scale production quality
• Lead cross-organizational initiatives that improve the end-to-end branded content workflow — partnering with Sales, Strategy & Operations, and Creator Partnerships leadership to influence roadmaps and remove systemic friction
• Own the competitive intelligence function for branded content production — tracking industry trends, benchmarking against competitors, and translating insights into actionable format innovation proposals