Ingentis is a company offering smart software solutions for the HR space, and they are seeking a highly skilled Sales Development Representative. The role involves collaborating with marketing and account executives to engage key accounts, conducting research, and qualifying leads to ensure a seamless sales process.
Responsibilities:
- Collaborate and partner with Marketing and Account Executives to execute lead and account-specific engagement plans for key accounts
- Conduct deep research to identify key personas, account structures, and potential pain points
- Craft personalized, persona-specific, messaging across email, LinkedIn, and phone touchpoints
- Engage decision-makers and champions in technical and HR roles (e.g., C-level, Manager of HRIS, Director of HR, People Technology Partner)
- Qualify opportunities and hand off to AEs with full context for a seamless sales process
- Track and measure outreach effectiveness in Salesforce and maintain complete and accurate account data
- Collaborate with the sales, marketing and partnerships to refine messaging, objection handling, and competitive positioning
- Meet and exceed KPIs for SQL creation, Lead-to-Opp, and Opp-to-Close conversion
- Provide feedback from the field to inform product positioning and marketing campaigns
- Qualifying Leads: Engage potential customers to understand their needs, assess their fit with our solutions, and qualify them as viable leads
Requirements:
- At least 2-3 years of experience in a BDR, SDR, Account Development, or Full Cycle Hunter role
- Experience with account-based prospecting for solutions with an Annual Contract Value (ACV) of $25,000 or greater
- Experience engaging human resources and technical stakeholders in a sales cycle
- At least 2-3 years of experience managing multiple account strategies simultaneously
- Technical Aptitude: Understanding of software solutions and the ability to explain technical concepts to non-technical audiences
- High interest in developing a deep understanding of Ingentis core products and strategies