RespondologyRemote
Product Marketing Manager
United States of America
Full Time
8 hours ago
$90,000 - $120,000 USD
Visa Sponsor
Key skills
SaaS product marketingGo-to-market strategySales enablement toolsMarket researchCompetitor analysisProduct positioningMessaging developmentDemo video creationSocial media marketing technologyCustomer feedback integrationGoAISaaSLeadershipCollaborationSales
About this role
Respondology is an AI-powered social engagement platform that modernizes how social marketers moderate and respond to comments at scale. They are seeking a Product Marketing Manager to connect the value of their technology to users, shape product messaging, and influence growth through effective marketing strategies.
Responsibilities:
- Partner with Product to shape positioning and messaging for new features and launches
- Create sales enablement resources that give our team confidence in the field
- Collaborate with Marketing on campaigns, events, and content that bring our story to life
- Conduct competitor and market research to inform go-to-market strategy
- Partner with Client Success to gather customer feedback, identify customers for case studies, and incorporate customer feedback and experience into product narratives
- Ensure consistent messaging across website, presentations, and customer-facing materials
- Create demo videos to rapidly educate the market on how our products work, how easy they are to use, and how relevant they are to the day-to-day work of social media marketers
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field — or equivalent work experience
- 4–6 years of proven product marketing experience in B2B SaaS, ideally within a startup environment
- Demonstrated experience bringing products to market and executing go-to-market strategies
- Has a deep understanding of how to position SaaS products in a way that resonates with customers and prospects
- Brings experience translating technical concepts into simple, compelling stories that drive adoption and engagement
- A track record of launching successful go-to-market campaigns and supporting product rollouts
- Skilled at building clear, effective sales enablement tools (decks, one-pagers, case studies, competitive battlecards)
- Ability to analyze the market, customers, and competitors to inform messaging and positioning
- Highly motivated and resourceful, able to navigate ambiguous environments and shifting priorities
- Demonstrates strong collaboration skills with product, sales, marketing, and leadership teams
- Excellent communicator who can tailor messaging for both technical and non-technical audiences
- Previous experience in the social, moderation, or marketing technology space