Influencer Marketing Manager (Philippines)

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. The Influencer Marketing Manager will focus on sourcing and managing gifting-based influencer collaborations to boost brand visibility and engagement, ensuring seamless execution of campaigns and tracking performance.

Responsibilities:

• Influencer Sourcing: Identify and evaluate potential influencers aligned with the brand’s values, target audience, and goals
• Relationship Management: Build and maintain positive relationships with influencers, ensuring ongoing collaboration and enthusiasm for the brand
• Gifting Coordination: Plan and execute the gifting process, including managing product shipments and tracking delivery to influencers
• Campaign Oversight: Monitor influencer activities, ensuring timely posting and alignment with campaign guidelines
• Content Collection: Gather and organize influencer-generated content for use across brand marketing channels
• Performance Tracking: Analyze the results of gifting campaigns, including reach, engagement, and brand impact, to inform future strategies
• Trend Awareness: Stay updated on social media trends and emerging influencers to keep campaigns fresh and relevant
• Internal Reporting: Provide regular updates on gifting campaign performance and insights to the broader team

Requirements:

• 1-2 years of experience in influencer marketing, social media, or related roles, preferably with a focus on gifting campaigns
• Strong understanding of social media platforms, influencer trends, and content creation best practices
• Excellent communication and relationship-building skills to effectively engage with influencers and internal teams
• Exceptional organizational skills to manage multiple influencer relationships, gifting processes, and campaign tracking simultaneously
• Ability to identify creative opportunities for influencer partnerships that align with brand goals
• Familiarity with tracking and analyzing campaign performance metrics to inform strategy
• Genuine interest in social media, influencer culture, and brand marketing
• Comfortable working in a fast-paced environment and responding to changing priorities