Digital Growth Marketing Specialist

Owting is a social platform designed to combat loneliness by helping people connect with new and existing friends in person. They are seeking a Digital Growth Marketing Specialist to develop and execute strategies that drive user acquisition, engagement, and retention across various digital marketing channels.

Responsibilities:

• Develop and execute digital growth campaigns across social media, email, content, search, app stores, partnerships, and paid channels
• Track acquisition, activation, engagement, retention, and conversion metrics
• Use data and user feedback to identify growth opportunities
• Create campaign messaging, promotional content, and landing page copy
• Support SEO, app store optimization, lifecycle marketing, and referral initiatives
• Run growth experiments and recommend next steps based on results
• Research target audiences, competitors, and emerging marketing channels

Requirements:

• Strong understanding of digital or growth marketing fundamentals
• Analytical mindset with comfort reviewing campaign and user behavior data
• Strong written communication and marketing copywriting skills
• Familiarity with social media, email, SEO, paid advertising, or app marketing
• Basic understanding of acquisition funnels, conversion optimization, and retention
• Strong organization, ownership, and project management skills
• Ability to work independently in a remote startup environment
• Interest in social apps, community building, technology, or social impact