Manager, GTM Marketing - Audiences

InMarket is a leader in consumer intelligence and real-time activation for top brands. They are seeking a Manager, GTM Marketing to lead the go-to-market strategy and commercialization for their Audiences business, ensuring alignment with revenue growth and strategic expansion.

Responsibilities:

• Develop and execute the GTM plan aligned to Audience revenue goals
• Clarify positioning and value proposition across key ICPs
• Support packaging and differentiation in a crowded market
• Ensure message consistency across sales, content, and campaigns
• You are responsible for how the Audience business is positioned and understood
• Align with Audience business leadership on strategic priorities
• Identify growth opportunities across verticals and segments
• Collaborate with Sales leadership to refine messaging and target accounts
• Surface field feedback to inform future strategy
• Marketing must be embedded in business decision-making
• Manage launch execution for Audience updates and offerings
• Partner with Enablement to drive training and certification
• Ensure sales materials and playbooks reflect priority narratives
• Monitor adoption and adjust as needed
• Commercialization must be structured and measurable
• Align demand programs to Audience priorities
• Partner with Demand Generation to increase qualified pipeline
• Monitor performance metrics and optimize campaigns
• Support account-based marketing initiatives for priority segments
• Partner with: Content & Partner Marketing, Brand & Communications, Demand Generation, Sales Marketing, Sales Enablement, Marketing Operations
• Ensure Audience priorities are reflected in shared marketing resources
• Strong cross-functional leadership is essential

Requirements:

• 6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing
• Experience marketing data, SaaS, ad tech, or martech solutions
• Strong storytelling and positioning capabilities
• Ability to translate technical capabilities into business value
• Experience partnering with Sales and business-line leaders
• Data-driven and performance-oriented
• Business-first mindset with marketing expertise
• Highly accountable and outcome-oriented
• Decisive and comfortable operating with speed
• Strong collaborator who can align diverse stakeholders
• Data-driven with a bias toward action