Sr. Product Marketing Manager

Magnet Forensics develops digital investigative software that acquires, analyzes, and shares evidence from computers, mobile devices, and IoT-related devices. The Senior Product Marketing Manager will own go-to-market strategy for the company’s digital forensics, incident response, cybersecurity, and AI-powered technology portfolio, while shaping market positioning, product narratives, buyer personas, and sales enablement. The role partners with Product, Sales, Executive leadership, Demand Generation, Communications, and Competitive Intelligence teams to drive market impact and mentor product marketing colleagues.

Responsibilities:

• Own and drive go-to-market strategy for the security, incident response, and AI product portfolio — setting direction, not just executing against it
• Influence Executive leadership, Product, and Sales on market positioning, roadmap priorities, and expansion opportunities using market and competitive intelligence
• Set the strategic narrative for how Magnet Forensics competes and wins in the cyber security, DFIR, and AI landscape, and drive alignment across the organization behind it
• Develop deep customer and buyer personas for security operations, incident response, and forensic investigation teams, grounded in direct conversations with practitioners
• Translate highly technical capabilities — forensic analysis, AI/ML-driven detection and triage, workflow automation — into messaging and strategy that resonates across technical, non-technical, and executive audiences
• Partner with Sales and Partner Enablement to define the strategic approach for pitches, conferences, panels, and prospecting throughout the buying cycle
• Lead development of sales videos, decks, one-pagers, and battlecards that sharpen the sales team’s ability to tell the product story and differentiate against competitors
• Serve as a product expert and evangelist for sales training, demand creation, and trade shows
• Partner with Demand Generation and Communications to build integrated plans that drive awareness and engagement through high-impact content within the industry
• Partner with the Competitive Intelligence team on the cyber security, DFIR, and AI landscape, turning insight into strategic positioning and actionable guidance for account owners
• Work with our customer advocacy team to develop case studies and testimonials from security and incident response customers
• Mentor and provide strategic guidance to other members of the product marketing team

Requirements:

• 7+ years of B2B software product marketing experience, with a track record of owning strategy and increasing scope and seniority
• Demonstrated ability to influence Executive stakeholders and drive cross-functional alignment on go-to-market strategy
• Background in cyber security or incident response — prior experience marketing to, working alongside, or within SOC, IR, MDR/XDR, or digital forensics teams
• Direct experience positioning and messaging AI- or ML-powered product capabilities, along with strong fluency in how AI is reshaping the security and DFIR market and buyer expectations
• Strong technical acumen with the ability to quickly synthesize complex technical concepts into clear positioning and strategy for technical, non-technical, and executive audiences
• Proven track record of writing effective, high-impact B2B content
• Experience building sales enablement materials and content; background in video production a plus
• Excellent communication and presentation skills; highly skilled in impactful PowerPoint/deck creation and executive-level presentations
• Experience with tools such as SharePoint, Teams, Miro, Asana, and Adobe Suite
• Demonstrated ability to lead in a fast-paced environment and operate independently while collaborating across teams
• Background in cyber security or incident response — prior experience marketing to, working alongside, or within SOC, IR, MDR/XDR, or digital forensics teams strongly preferred
• Experience with tools such as SharePoint, Teams, Miro, Asana, and Adobe Suite preferred