Key skills
Marketing OperationsSalesforce Marketing Cloud Account Engagement (Pardot)Salesforce Sales Cloud (CRM)Marketing AutomationLead ScoringLifecycle AutomationAttribution ReportingAI Tools for GTM WorkflowsConsent and Privacy ManagementPreference/Subscription Center DevelopmentWordPressStrategic ThinkingAISaaSSalesforceCRMLeadershipSales
About this role
Xpansiv is the leading infrastructure provider for the energy transition markets. As Senior Manager, Marketing Operations, you will build marketing ops from the ground up and help architect the backbone for the next phase of Xpansiv’s growth journey.
Responsibilities:
- MAP Mastery: Administer and evolve Salesforce Marketing Cloud Account Engagement (Pardot), including configuration, integrations, data sync, and release management; you will develop a reliable command center for marketing
- Data and Process Management: Own marketing data architecture, campaign taxonomy, and documentation, and continually enhance lead scoring, routing, and lifecycle automation; your systems thinking will power efficient pipeline and revenue growth
- Reporting and Attribution: Create and mature reports and attribution capabilities to deliver clear information and practical insights; your work will provide the heartbeat of our GTM intelligence
- Website Management: Oversee website operations/reporting and manage our outside web agency; your pride in managing Xpansiv’s front door will produce excellent brand and demand outcomes
- Consent and Privacy Management: Establish consent and privacy operations and a global preference/subscription center; your pragmatic approach will ensure compliance and deliverability in a way that supports the business
Requirements:
- 4-8 years of marketing operations experience in B2B SaaS environments, with 2+ years of marketing ops leadership experience preferred
- Hands-on administration experience with leading marketing automation solutions and working knowledge of Salesforce Sales Cloud (CRM)
- Built lead scoring and lifecycle automation at scale; delivered attribution that stakeholders trust
- Implemented and led scaled-up adoption of AI tools for key GTM workflows
- Developed excellent documentation and stakeholder enablement practices
- Pardot experience a strong plus
- Experience developing consent and privacy programs across US and EU, and building preference/subscription centers
- Energy or environmental commodities industry experience
- WordPress experience