Content Lead

Handoff is an AI-driven company focused on transforming the construction industry through innovative solutions. The Content Lead will be responsible for developing and executing the content strategy, leading SEO initiatives, and collaborating with various teams to enhance content quality and performance.

Responsibilities:

• Build and own Handoff’s content strategy, from ideation to execution and performance tracking
• Develop a repeatable content playbook that drives scalable growth across SEO and other channels
• Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks
• Partner with Product, Sales, and Customer Success to translate real user insights into content
• Establish clear KPIs and reporting to measure content performance and inform decisions
• Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact
• Run structured experiments across content formats, channels, and messaging to drive continuous improvement
• Collaborate with content marketers and external contributors to scale production effectively
• Continuously refine strategy based on performance data, market trends, and company priorities