Senior Product Marketing Manager - Core Products

Abnormal AI is a cybersecurity company focused on AI-native security. The Senior Product Marketing Manager will develop differentiated product messaging and positioning, lead product launches, create buyer-focused content, support demand generation, and enable sales teams and partners. The role also conducts customer research and represents the company as a customer- and analyst-facing subject matter expert.

Responsibilities:

• Create compelling, differentiated messaging and positioning
• Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels
• Work across marketing teams to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey
• Support incremental updates and feature launches throughout the year with end-to-end launch strategy
• Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey
• Conduct customer research to understand needs and requirements
• Enable our sales teams and channel partners on the joint solution and the value proposition
• Be a speaker externally

Requirements:

• 5 years of experience at a B2B SaaS cybersecurity company, with 3+ years in product marketing
• Written samples of external-facing content for cybersecurity buyers
• Experience running product launches in a high velocity environment
• Strong technical curiosity with past examples of explaining complex technical concepts to buyers
• Excellent written and verbal communication skills
• Strategic thinker who is able to get to work quickly and execute independently
• Ability to effectively influence both internal and external stakeholders across all levels of the organization
• Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
• A passion for Abnormal's mission and the success of our customers, partners, and community
• Enjoys public speaking and evangelizing cybersecurity topics
• Experience with defining GTM strategies at growth-phase cybersecurity companies