Senior Product Marketing Manager

Givelify is a fintech-for-good company providing an online and mobile giving platform for donors, nonprofits, and places of worship. The Senior Product Marketing Manager will shape product positioning, messaging, and go-to-market strategies while leading research, validation, launches, activation, and adoption across the company’s two-sided marketplace.

Responsibilities:

• Customer and market research that contributes to product and marketing growth: Understand why customers buy and their buying criteria
• Collect and analyze customer feedback to inform product, messaging and GTM improvements
• Conduct market research and competitive analysis to identify trends and opportunities
• Translate customer and market insights into actionable strategies to drive growth
• Business case, roadmap and validation: Identify business opportunities, refine root problems and prioritize potential solutions in partnership with stakeholders. Then, build roadmaps and design tests to validate prioritized solutions
• Product positioning and messaging:Develop clear and compelling product positioning and messaging that resonate with target audiences and fuel donor generosity. Create and maintain a messaging framework that guides marketing and business development efforts
• Go-to-market strategy:Lead the development of go-to-market strategies and their success criteria for new product launches and updates. Collaborate with product management, customer success, and marketing teams to ensure successful launches. Track results and optimize plans with qualitative and quantitative data
• [Research] Conduct primary and secondary research to understand target customers' needs, pain points as well as market trends. Analyze and obtain actionable insights with tools, including but not limited to personas, customer journey mapping, and win/loss analysis
• [Business case, roadmap, and validation] Build business cases, roadmaps, and validation pilots with insights obtained through research and cross-functional workshops. Design and execute pilots, then track results and optimize plans in partnership with stakeholders
• [Messaging] Develop clear and compelling product positioning and messaging based on customer insights to drive business and customer goals
• [GTM] Ensure GTM readiness of marketing channel, business development, sales and customer success teams by equipping them with knowledge, processes, and collateral to attract new customers and grow product adoption. Track and report on metrics for ongoing optimization
• [Cross-functional Leadership] Build and lead projects with large cross-functional teams. Balance internal and external stakeholder needs by sharing, receiving feedback, and iterating
• [Project Management] Prioritize and organize workload to meet project deadlines in a fast-paced hyper-growth environment. Document progress to ensure smooth cross-functional collaboration over time

Requirements:

• Bachelor's Degree required at a minimum
• 5+ years of relevant PMM experiences, 7+ years total experience
• Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product messaging development and GTM strategy building
• Experience working in consumer technology organizations or 2-sided marketplaces
• Combination of customer empathy and curiosity, data-oriented mindset, and creative sensibilities
• Strategic thinker with a logical, evidence-based approach to driving decisions
• High ownership mentality
• Excellent communicator who can break down complex topics into third-grade concepts
• Effective collaborator with cross-functional teams and senior stakeholders
• Outstanding project management skills, with the ability to prioritize and manage multiple projects and deadlines simultaneously
• MBA or MS in marketing or business is a PLUS
• Certification(s) in product or customer marketing a plus
• Experience in hypothesis-based test-and-learn growth approach a plus
• Experience in pricing and monetization a plus
• Preference for working in a fast-paced, agile environment with a “get it done” mentality