Manager, Marketing AI Enablement

DoorDash is a technology and logistics company focused on empowering local economies. The Marketing AI Enablement role is designed to lead AI initiatives within the Marketing department, helping to create and implement strategies that enhance the use of AI across the organization.

Responsibilities:

• Build and run the Marketing AI enablement motion, including intake, prioritization support, office hours, documentation, training, and cross-functional coordination
• Help teams identify the highest-value AI use cases and shape them into clear briefs, success metrics, and implementation paths
• Partner with all Marketing functions, as well as Analytics, Legal, Procurement, and other cross-functional teams to reduce duplication, remove friction, and keep AI work moving
• Create and maintain a central view of Marketing AI initiatives, including tools, pilots, owners, status, and business impact
• Develop lightweight governance and operating norms that help teams move quickly while staying aligned on privacy, compliance, brand standards, and data use
• Lead education efforts across the org, including trainings, Lunch & Learns, playbooks, and reusable templates
• Support teams in turning pilot work into scalable workflows, repeatable systems, and durable documentation
• Surface insights, adoption trends, and case studies that show where AI is saving time, improving quality, or accelerating launch speed
• Identify overlap across workstreams and recommend when work should be centralized, standardized, or self-serve
• Help build an AI-confident Marketing org that can adopt new tools with clarity and consistency

Requirements:

• 5+ years of experience in enablement, learning & development, marketing operations, program management, business operations, AI adoption, or a related field
• Experience working across multiple marketing functions and translating business needs into structured plans and workflows
• Strong written and verbal communication skills, with the ability to create clear documentation for different audiences
• Comfort driving ambiguous, cross-functional work from idea to execution
• Strong organizational skills and a bias toward action
• Experience with AI tools, workflow automation, or MarTech platforms (direct build experience is a plus)
• The ability to simplify complexity, create alignment, and help teams move faster without adding unnecessary process
• A collaborative style and a strong instinct for partnership, enablement, and follow-through
• Curiosity about how AI can improve marketing productivity, quality, and speed
• Experience building or supporting training programs, workshops, playbooks, or learning experiences is a plus