Manager - Growth Marketing, Life Sciences

Greenfield Global is a leading producer and supplier of high-purity alcohols and specialty solvents, and they are seeking a high-performing Growth Marketing Manager to drive growth in their Life Sciences business. The role involves developing and executing marketing programs to enhance brand awareness and customer engagement while collaborating with various internal teams.

Responsibilities:

• Own the planning, execution, optimization, and reporting of integrated marketing programs
• Manage multiple concurrent projects while meeting deadlines, quality expectations, and business objectives
• Develop project plans, timelines, stakeholder alignment, success metrics, and risk mitigation plans
• Coordinate internal stakeholders, agencies, and vendors to ensure timely execution
• Manage campaign budgets, vendor resources, and ROI tracking to ensure efficient use of marketing investment
• Own full-funnel marketing execution across awareness, engagement, lead generation, nurturing, conversion, retention, and expansion
• Execute digital, event, email, social, SEM, webinar, and conference programs that support MQL, SQL, pipeline, and customer growth goals
• Apply test-and-learn approaches, including audience segmentation, messaging tests, channel optimization, and campaign performance improvements
• Track therapeutic pipelines and market developments that may impact business opportunities
• Support customer, market, competitive, and voice-of-customer analyses and translate findings into actionable business growth recommendations
• Support annual marketing planning, segment prioritization, and business case development
• Support go-to-market planning and launch execution for new products, applications, services, or segment-focused initiatives
• Lead development of customer-centric, technically accurate content, sales tools, and account-based engagement materials
• Support thought leadership initiatives, including technical content, webinars, events, and subject-matter-expert collaboration that build credibility with pharmaceutical and biopharmaceutical audiences
• Monitor KPIs, analyze results, and optimize performance using CRM, marketing automation, analytics, ABM, and AI-enabled tools
• Use performance insights to improve targeting, campaign effectiveness, and sales follow-up
• Partner with sales, product management, quality, regulatory, technical, legal, and operations teams to execute marketing programs effectively
• Ensure marketing materials and campaigns reflect appropriate regulatory, legal, quality, and compliance considerations for life sciences markets
• Provide proactive updates, communicate risks early, and produce business-ready communications

Requirements:

• Bachelor's degree in marketing, chemistry, biology, business, or a related life sciences field; MBA preferred
• 5+ years of B2B marketing experience supporting life sciences, pharma, biotech, CDMO, specialty chemical, or other regulated industry customers is a must
• Proven ability to independently manage complex projects with multiple stakeholders
• Track record executing demand generation programs, supporting sales, and using marketing analytics to improve performance
• Strong organizational, project management, communication, and stakeholder management skills
• Experience with AI-enabled tools, CRM, marketing automation, analytics, and ABM platforms such as Salesforce, HubSpot, Marketo, Pardot, Google Analytics, LinkedIn Campaign Manager, or similar tools