US Hematology Marketing Manager

Sobi is a biopharmaceutical company dedicated to developing innovative therapies for rare diseases. They are seeking a US Hematology Marketing Manager to provide commercial support for brand marketing strategy and execution across the US hematology portfolio, collaborating with internal stakeholders to drive strategic alignment and performance.

Responsibilities:

• Support and execute the commercial marketing plan for key HCP segments across multiple channels, including media, digital, print, and omnichannel
• Ensure all tactics align with brand strategy and drive achievement of defined KPIs and goals
• Apply strong project management capabilities to ensure deliverables are completed on time, within budget, and aligned with business objectives
• Measure and assess the impact of marketing initiatives against defined goals and optimize plans accordingly
• Proactively generate ideas beyond existing plans to evolve strategy and execution
• Serve as the primary point of contact for marketing asset inventory management and fulfillment
• Support the pull-through, training, and rollout of key initiatives as needed
• Collaborate with MLR reviewers to ensure all brand materials meet medical, legal, and regulatory requirements
• Align with MLR reviewers on appropriate approval timelines to maintain efficient review cycles
• Develop and demonstrate a strong understanding of the hematology therapeutic area, relevant disease states, and the competitive landscape
• Manage external vendors and agencies to ensure delivery of work consistent with brand strategy, messaging, and tactical execution
• Collaborate with partners across Sales, Sales Training, Medical Affairs, Regulatory, Legal & Compliance, Market Access, Omnichannel, and Patient Services

Requirements:

• Candidate must be located within the Eastern or Central Time Zone
• Minimum of a bachelor's degree
• 3+ years of experience in marketing or sales
• 2+ years working within the pharmaceutical, biotechnology, medical device, healthcare, or broader life sciences industry, including direct industry experience or client-facing consulting/support experience serving these sectors (e.g., payer, provider, hospital, healthcare services, or healthcare consulting organizations)
• Strong planning, organizational, and project management skills with the ability to manage multiple priorities in a fast-paced environment
• Demonstrated ability to collaborate effectively across cross-functional teams to support business objectives
• Strong business judgment with a commitment to high ethical, compliance, and quality standards
• Self-motivated and proactive, with the ability to work independently while coordinating cross-functional support and driving execution
• Experience in hematology, orphan disease, rare disease, or specialty pharmaceutical markets
• Willingness to learn or prior experience managing projects through Medical, Legal, and Regulatory (MLR) review processes
• Formal or informal project management experience is helpful
• Experience supporting multiple brands or indications simultaneously
• Demonstrated ability to evaluate performance metrics and optimize marketing plans based on business insights and analytics