Product Manager, Marketing Technology

American Residential Services is one of the nation’s largest providers of residential HVAC, plumbing, and electrical services. The Product Manager, Marketing Technology will support the marketing tools roadmap and work cross-functionally to translate business needs into clear requirements while managing priorities and ensuring successful delivery and adoption.

Responsibilities:

• Support marketing technology roadmap, execution, and ongoing optimization
• Translate business needs into requirements, user stories, and acceptance criteria
• Manage intake, backlog, prioritization, timelines, and dependencies
• Coordinate cross-functional delivery (Marketing, IT, Analytics, PMO, etc.)
• Lead testing, launch readiness, and post-launch optimization
• Drive adoption through training, communication, and change management
• Maintain clear documentation (processes, workflows, releases, ownership)
• Monitor performance, data quality, and system effectiveness
• Partner with vendors and support platform evaluations and renewals
• Ensure compliance, consent, and governance requirements are met

Requirements:

• 5+ years in product management, marketing technology, or related roles
• Experience with marketing platforms, tools, or integrations
• Strong understanding of B2C and performance marketing environments
• Ability to translate business needs into clear product requirements
• Experience managing backlog, releases, UAT, and adoption
• Proven cross-functional collaboration (Marketing, IT, Analytics, etc.)
• Strong data fluency (KPIs, attribution, funnels, reporting)
• Experience supporting training, rollout, and change management
• Comfortable working in Agile, PMO-led, or hybrid environments
• Strong organization, attention to detail, and follow-through
• Ability to manage multiple priorities in a fast-paced environment
• Effective communication across technical and non-technical audiences
• Occasional travel as needed
• Experience with tools such as CDP, CRM, analytics, or marketing automation preferred
• Familiarity with platforms like Invoca, OneTrust, Power BI, Azure, or similar a plus