Performance Marketing Manager

Community Boost is seeking a Performance Marketing Manager who is equal parts client strategist, media buyer and technical executor in Google/Meta ads. In this role, you will be the primary strategic partner for a dedicated portfolio of small size nonprofit clients, responsible for leading client relationships and executing media buying strategies.

Responsibilities:

• Act as the lead advisor for a portfolio of nonprofit partners. Identify growth opportunities, troubleshoot organizational challenges, and align digital tactics with long-term fundraising goals
• Lead all client-facing communications for 15 clients, including monthly strategy sessions and performance deep-dives
• Own the hands-on execution and optimization across major platforms including Meta Ads Manager and Google Ads (Search, PMAX, Grant). Perform weekly account health checks to refine bidding, audiences, ad creative, and campaign structures to maximize ROAS and CPA targets
• You know how to move beyond 'vanity metrics.' and be able to articulate the why behind performance trends to Marketing Directors and Nonprofit Boards
• Drive integrated strategies across multiple channels (Paid Search, Social, Programmatic). Utilize advanced attribution concepts (multi-touch, LTV, incrementality) to provide a holistic view using GA4 and Ninjacat to track how channels drive donor acquisition and long-term value
• Develop and implement a disciplined testing framework, including monthly hypotheses, recommended variants, implementation, and reporting on results to maximize on-page conversions
• Maintaining project management using Asana and Basecamp, and ensuring all client deliverables are met on time without internal oversight

Requirements:

• Primary experience must be in Google Ads Grant and Meta Ads Manager, with a strong background in other paid media such as Programmatic (Display) and video (YouTube). You must be comfortable jumping between high-level cross-channel strategy and granular platform optimizations
• 3-5 years in a fast-paced agency environment, managing client relationships and significant media spend simultaneously
• Proven track record of leading meetings and presenting complex strategies to senior-level stakeholders with confidence
• Proactive rather than reactive. You anticipate client needs and bring new ideas to the table before being asked
• Consistently meets deadlines by organizing tasks, managing priorities, and avoiding last-minute scrambles. Demonstrates reliability in day-to-day execution
• Delivers polished, error-free work by catching inconsistencies and ensuring accuracy across all deliverables. Maintains high standards even under pressure
• Writes clearly and professionally, adapting tone and format to suit internal and client audiences. Avoids ambiguity and ensures messages are easy to understand
• Works well with others by sharing information, supporting teammates, and contributing to a positive team dynamic. Builds trust through dependability and openness
• Plans and executes projects with clear timelines, milestones, and accountability. Keeps stakeholders informed and ensures deliverables are met
• Experience working with nonprofits is highly preferred with an understanding of donor psychology, the 'giving season,' and nonprofit budget constraints