Senior Product Marketing Manager

Drips is a company focused on product marketing within the marketing department. The Senior Product Marketing Manager role is responsible for shaping how Drips products are brought to market, including positioning, messaging, sales enablement, customer storytelling, and go-to-market execution. This position requires cross-functional leadership and hands-on execution to drive product adoption, pipeline, and expansion, serving as a strategic partner across multiple departments.

Responsibilities:

• Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth
• Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement
• Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective
• Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives
• Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle
• Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning
• Develop enablement strategies and high-impact sales tools, training, and messaging frameworks
• Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence
• Use field feedback and performance data to continuously refine enablement programs and improve sales productivity
• Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research
• Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement
• Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc
• Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development
• Track key product marketing success metrics, using insights to inform prioritization and strategic decisions
• Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency
• Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution
• Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

Requirements:

• 7+ years of experience in product marketing supporting B2B selling to executive buyers in healthcare, insurance or other highly regulated industry
• Strong storytelling and content creation skills, including writing, editing, and bringing to life complex ideas in a value-based story
• Data-driven mindset, comfortable using metrics and analytics to measure go-to-market impact and guide decisions
• Demonstrated influence on product roadmap, pricing and packaging, or market segmentation
• Proven ownership of go-to-market strategy across a product portfolio, beyond launch execution alone
• Experience building or strengthening product marketing programs, processes, or the function itself in a small or scaling team
• A track record of operating as both a strategic thinker and a hands-on contributor, influencing cross-functional teams
• Scrappy, creative and resourceful. You find ways to make things happen based on what the business needs, not what has been documented or done before
• Three steps ahead. You anticipate what Sales needs for successful selling, before they ask for it
• Comfortable in a fast-paced startup environment where things move in days, not weeks
• AI-first, using technology to accelerate output without sacrificing quality, voice or originality
• Bias toward action, you'd rather ship, learn and iterate high-quality output than wait for perfect