Senior Product Manager

Follett Software develops technology that empowers educators, streamlines school processes, and advances student success. The Senior Product Manager owns the Titlewave B2C ecommerce experience and conversion strategy, leading product strategy and execution across discovery, purchasing, and post-purchase experiences. The role uses customer research, data, experimentation, and cross-functional collaboration to improve conversion, educator adoption, and marketplace value.

Responsibilities:

• Own the end-to-end ecommerce product experience, from discovery and search through checkout and post-purchase, including vision, roadmap, prioritization, execution, and learning
• Design and run experiments to optimize conversion metrics, reduce friction in the purchase journey, and drive measurable improvements in educator adoption and spending
• Balance the competing needs of two primary customers: educators who need accessible, high-quality content for their classrooms, and content partners whose business and strategic growth depend on Follett's marketplace
• Partner closely with Engineering, Design, and Data to translate strategy into actionable requirements, A/B test hypotheses, and rapidly iterate based on user behavior and business impact
• Conduct ongoing customer research and gather market insights to understand educator needs, pain points in content discovery and purchasing, and barriers to adoption
• Define and communicate product strategy, roadmap direction, and success criteria in a way that aligns teams around educator value and sustainable business growth
• Use analytics and experimentation to evaluate product performance, identify opportunities for conversion improvement, and make data-informed prioritization decisions
• Collaborate with Customer Success, Support, Sales, and Marketing to understand educator feedback, refine messaging around value and academic rigor, and ensure strong product-market alignment
• Identify dependencies, risks, and tradeoffs early, particularly where educator needs and content partner interests diverge, and work pragmatically across functions to resolve conflicts
• Represent the product and strategy clearly to internal stakeholders through roadmap updates, experiment results, performance insights, and business recommendations
• Stay informed on K-12 trends, educator challenges, content distribution models, competitive dynamics, and emerging technology to maintain product relevance and marketplace competitiveness
• Other responsibilities as assigned

Requirements:

• Bachelor's degree in business, technology, education, or a related field; equivalent experience may be considered
• 5+ years of product management experience in ecommerce, SaaS, EdTech or other digital marketplaces with a track record of optimizing conversion and driving revenue growth
• Demonstrated expertise in running A/B tests, designing experiments, and leveraging quantitative analysis to inform product decisions and measure business impact
• Strong understanding of ecommerce fundamentals, including user psychology, conversion funnel optimization, pricing strategy, and marketplace dynamics
• Ability to balance competing stakeholder needs with pragmatism—experience navigating tension between different customer segments or business models is highly valuable
• Deep customer empathy with a proven ability to understand and articulate user pain points, translate them into product insights, and build solutions that resonate with educators
• Excellent strategic thinking and problem-solving skills, with the ability to balance long-term vision with near-term execution and experimentation velocity
• Proven success working cross-functionally and building alignment among Product, Engineering, Design, Data, and go-to-market stakeholders on shared goals
• Excellent written and verbal communication skills, including the ability to influence stakeholders at multiple levels and present findings compellingly
• Experience using data and analytics to assess product performance, identify conversion bottlenecks, and support evidence-based decision-making
• This role is remote and only open to candidates currently located in the United States and able to work without sponsorship
• It requires a suitable space that provides a private and quiet workplace
• Prolonged sitting with sustained visual focus on digital screens, requiring the ability to interact at a typical working distance
• Frequent use of keyboard and mouse, involving repetitive hand movements and fine motor skills for typing, navigating, and handling materials
• Occasionally adjust position or move within the workspace to reach, retrieve, or access items, involving bending, twisting, or reaching, and occasionally lifting or carrying items weighing up to 10 pounds
• Travel requirements: Minimal (less than 10%)
• MBA or similar advanced business or product training is a plus
• Familiarity with Agile product development practices and modern product management tools is preferred
• Experience in K-12 education, EdTech, library services, instructional materials, or adjacent spaces is strongly preferred
• Direct experience building or optimizing marketplace platforms, managing multi-sided supply and demand, or working on ecommerce products is a significant plus