Marketing Manager

BarnTools builds connected technology for modern livestock production and is looking for a Marketing Manager to lead their marketing initiatives. This role involves creating go-to-market strategies, developing content, and enabling sales teams to enhance customer engagement and market awareness.

Responsibilities:

• Develop go-to-market plans for new products, capabilities, partnerships, and company initiatives
• Create positioning, messaging, value propositions, and campaign strategies for growers, dealers, integrators, and enterprise customers
• Lead the marketing workstream for launches, including messaging, web content, sales materials, customer communications, campaign assets, and internal enablement
• Partner with product, sales, and customer success to ensure marketing reflects customer needs, product capabilities, and business priorities
• Translate technical features into clear operational and business value
• Develop high-quality content including customer stories, case studies, articles, white papers, videos, landing pages, presentations, email campaigns, and educational materials
• Build a repeatable process for capturing customer results, testimonials, deployment stories, and field content
• Develop executive communications and thought-leadership content for BarnTools leaders and subject-matter experts
• Support public relations through story development, company announcements, press materials, media briefs, spokesperson preparation, and customer references
• Maintain a clear and consistent company narrative across marketing, sales, customer, and media communications
• Manage BarnTools’ organic social presence and ensure content reflects the company’s priorities and brand voice
• Create presentations, one-pagers, customer proof, competitive materials, and other resources that help sales teams generate pipeline and advance opportunities
• Develop audience-specific materials for growers, dealers, integrators, enterprise operators, and executive buying committees
• Partner with sales and customer success to support customer adoption, cross-sell, upsell, renewal, and account expansion
• Turn common customer questions, sales objections, and product use cases into useful marketing and enablement content
• Help ensure sales and customer-facing teams are prepared to communicate new products, capabilities, and company initiatives
• Build integrated campaigns across email, web, content, paid media, social media, and events
• Partner with external paid media specialists to guide campaign messaging, creative development, audience strategy, and lead quality
• Support customer events, industry trade shows, product demonstrations, and field visits
• Coordinate campaign assets, timelines, audiences, follow-up programs, and performance measurement
• Identify opportunities to extend the value of customer stories, launches, events, and company milestones across multiple channels
• Manage agencies, contractors, designers, writers, video partners, freelancers, and other external contributors
• Develop clear creative briefs, project plans, timelines, and feedback processes
• Maintain marketing calendars, launch plans, campaign workflows, and cross-functional communication
• Bring greater structure and predictability to marketing execution as BarnTools grows
• Define program KPIs, analyze results, and communicate marketing impact to company leadership
• Use performance data and customer feedback to improve future campaigns and programs

Requirements:

• Have 5 or more years of B2B marketing experience, ideally in SaaS, IoT, connected hardware, industrial technology, data infrastructure, or another technical product environment
• Have experience developing and executing go-to-market plans, product launches, campaigns, or company communications
• Are an exceptional writer and editor who can make technical and operational topics clear and compelling
• Have personally created customer stories, sales materials, web content, campaigns, presentations, and executive communications
• Understand how marketing supports complex sales involving multiple stakeholders and longer buying cycles
• Are comfortable working with customers, executives, salespeople, engineers, product leaders, agencies, and creative partners
• Can identify the strongest story within a large amount of technical, incomplete, or unstructured information
• Balance strategic thinking with strong hands-on execution
• Can independently manage multiple projects while maintaining strong attention to detail
• Bring structure, ownership, sound judgment, and adaptability to a fast-moving business
• Care about business outcomes, accuracy, and customer value as much as creative quality
• Experience in agriculture, food production, supply chain, industrial operations, or another physical industry
• Experience marketing to enterprise customers, multi-site operators, dealers, or complex buying committees
• Experience supporting public relations, media relations, executive thought leadership, or company announcements
• Experience producing field-based customer content, including photography and video
• Familiarity with HubSpot, content management systems, marketing automation, paid media, and performance reporting