Sr. Product Marketing Manager

iSpot is changing how brands, agencies and publishers measure and assess the impact of TV and video advertising. They are seeking a Sr. Product Marketing Manager to help drive new business growth and promote adoption of new features and products by existing customers.

Responsibilities:

• Develop and refine product positioning, messaging, and content that drive go-to-market success
• Lead and support product launches, ensuring clear KPIs, measurement, and optimization for impact
• Create compelling, visually engaging content that connects product value to business outcomes
• Partner with sales to develop materials that accelerate pipeline growth and improve win rates
• Monitor industry trends and the competitive landscape to inform differentiated sales and marketing strategies
• Collaborate with corporate marketing and demand generation to weave product value propositions into broader brand and campaign narratives
• Work closely with customer-facing teams to capture the voice of the customer and maintain accurate personas and messaging frameworks

Requirements:

• 7+ years of experience in product marketing or related disciplines (e.g., product management, content marketing, or sales/solutions engineering)
• Proven expertise in developing product positioning, messaging, and go-to-market strategies that drive measurable business results
• Exceptional cross-functional collaborator with the ability to influence stakeholders at all levels
• Strategic thinker with a bias for action and adaptability in a fast-moving environment
• Outstanding written and verbal communicator, skilled at simplifying complex ideas
• Fast learner with the ability to quickly grasp new industries, technologies, and customer dynamics
• Bachelor's degree required
• Experience in the Media, Martech, or Adtech industries strongly preferred
• Advanced degree or strong academic record preferred