Communications & Enrollment Marketing Manager

Minerva University is seeking a Communications & Enrollment Marketing Manager to oversee their email marketing, CRM operations, and enrollment marketing communications. This role involves developing targeted campaigns, managing institutional profiles, and ensuring effective internal and external communication strategies.

Responsibilities:

• Manage day-to-day CRM operations, including lead management, inquiry routing, forms, audience lists, communication workflows, data hygiene, and related administrative functions
• Maintain and optimize CRM forms, automations, and audience segmentation to support enrollment communications and operational efficiency
• Manage Minerva University's institutional profiles across external platforms such as College Board, Niche, and other higher education directories, ensuring information remains accurate, current, and aligned with institutional messaging
• Coordinate updates and communications with external profile partners and vendors to support recruitment, visibility, and institutional marketing initiatives
• Execute communications plans supporting Minerva University’s enrollment, institutional, and internal communications priorities
• Partner with Enrollment to produce targeted email campaigns for prospective students and families throughout the recruitment and enrollment journey
• Manage the editorial calendar and content production process for institutional newsletters, and other recurring communications
• Write, edit, and publish content that translates Minerva’s programs, ideas, and institutional priorities into clear and engaging narratives
• Help coordinate recurring internal communications that keep faculty and staff informed and connected across Minerva’s globally distributed organization
• Work with colleagues across the university to gather information, identify stories, coordinate reviews, and secure necessary approvals
• Incorporate SEO best practices and emerging approaches to AI-driven discoverability into digital content
• Track email and content performance, prepare reports, and recommend improvements based on engagement data and audience insights
• Implement established editorial standards, templates, processes, and quality-control practices across communications channels
• Manage concurrent projects and production deadlines while coordinating with stakeholders across teams and time zones

Requirements:

• Bachelor's degree in communications, marketing, journalism, English, or a related field, or an equivalent combination of education and professional experience
• At least five years of experience in communications, marketing, content strategy, or a related field, preferably within higher education or a mission-driven organization
• Exceptional writing, editing, and storytelling skills, with the ability to translate complex ideas into clear, accessible, and engaging content for different audiences
• Demonstrated experience developing and executing email campaigns, including audience segmentation, testing, quality assurance, deployment, and performance analysis
• Experience managing CRM systems, including communications workflows, lead management, forms, audience segmentation, list management, and concurrent campaigns involving multiple stakeholders and deadlines
• Strong analytical skills and experience using email and content performance data to identify insights and improve engagement
• Familiarity with SEO best practices and emerging approaches to optimizing content for AI-driven search and discoverability
• Experience publishing and maintaining content through a content management system
• Excellent attention to detail, including the ability to maintain accuracy, consistency, and quality across high-volume communications
• Sound editorial judgment and the ability to handle sensitive or confidential institutional information with discretion
• Strong project management, strategic thinking, problem-solving, and relationship-building skills
• Ability to work independently in a remote environment while collaborating effectively with colleagues across cultures, functions, and time zones
• Experience with enrollment communications, long-form content, newsletters, and institutional storytelling strongly preferred
• Experience managing internal communications within a distributed or global organization strongly preferred
• Experience with Slate CRM strongly preferred
• Familiarity with Mailchimp, Canva, Beefree, and content management systems also preferred