Senior Manager, Campaign Marketing

Levels is one of the fastest-growing sports nutrition brands in America. The Senior Manager, Campaign Marketing is responsible for leading the execution of integrated marketing campaigns across the Levels portfolio, ensuring campaigns launch on time and on budget while coordinating cross-functional efforts.

Responsibilities:

• Lead integrated marketing campaigns from planning through execution
• Build campaign plans, timelines, milestones, and launch calendars
• Coordinate campaign execution across every marketing channel
• Ensure campaigns launch on time, on budget, and on brand
• Translate business priorities into executable marketing programs
• Manage campaign dependencies across multiple departments
• Partner with Product Development and Product Commercialization to support new product launches
• Coordinate marketing readiness for new products
• Build launch calendars and marketing deliverables
• Align creative, retail, digital, influencer, PR, and sales support
• Ensure campaign execution supports commercial launch timing
• Help coordinate launch assets across every channel
• Support omnichannel retail initiatives across major customers
• Responsibilities include: Promotional campaigns, Retail support assets, Merchandising initiatives, Shopper marketing programs, Seasonal retail activations, New retailer launches
• Serve as the connective tissue across the marketing organization
• Partner closely with: Brand, Creative, Social Media, Performance Marketing, Influencer Marketing, Retail Marketing, Product Development, Product Commercialization, Sales, Customer Experience, Finance
• Manage priorities, timelines, dependencies, and communication to keep campaigns moving
• Build operational excellence across campaign execution
• Maintain campaign calendars
• Build project plans and workflows
• Track deliverables
• Manage launch checklists
• Identify risks before they become problems
• Improve campaign processes over time
• Conduct post-launch reviews and capture learnings
• Support execution of: Trade shows, Retail events, Sampling initiatives, Partnerships, Sponsorships, Brand activations, Experiential marketing
• Coordinate vendors, agencies, internal teams, logistics, timelines, and deliverables
• Partner closely with Creative and Brand teams
• Develop creative briefs
• Coordinate campaign asset development
• Ensure deliverables meet deadlines
• Maintain consistency across all consumer touchpoints
• Support photoshoots and content production when needed
• Help improve how the marketing organization operates
• Build better planning processes
• Improve campaign workflows
• Standardize launch documentation
• Create reporting dashboards
• Improve communication between teams
• Increase organizational efficiency
• Campaigns launch on schedule with minimal last-minute fire drills
• Product launches are coordinated across every marketing channel
• Retail marketing initiatives execute flawlessly
• Marketing calendars remain organized and visible
• Cross-functional teams stay aligned throughout execution
• Campaign deliverables are consistently completed on time
• Stakeholders know what is happening, who owns it, and what comes next
• Marketing operates with greater speed, visibility, and accountability

Requirements:

• 7+ years of progressive marketing experience with increasing responsibility
• Minimum of 5 years working within consumer packaged goods, preferably Food & Beverage, Sports Nutrition, Dietary Supplements, Functional Foods, Functional Beverages, or closely related consumer product categories
• Demonstrated experience managing integrated marketing campaigns from planning through execution
• Experience launching new consumer products across multiple marketing channels
• Experience supporting omnichannel businesses across DTC, Amazon, and national retail
• Strong cross-functional leadership skills
• Excellent project management and organizational skills
• Ability to manage multiple large initiatives simultaneously
• Exceptional communication and stakeholder management skills
• Experience working within one or more of the following industries: Sports Nutrition, Protein Powders, Functional Beverages, Ready-to-Drink (RTD) Beverages, Dietary Supplements, Food & Beverage CPG
• Better-for-you consumer brands
• Experience supporting brands distributed through: Amazon, Costco, Walmart, Target, Grocery, Club, Specialty Retail, Direct-to-Consumer
• Experience at rapidly growing challenger or insurgent consumer brands is strongly preferred