Digital Marketing Manager

Sommer Consulting is a woman-owned small business with 40 years of experience in healthcare and life sciences research. The Digital Marketing Manager will own the digital brand experience for The Insighters community, manage multi-channel campaigns, and lead events to build awareness and engagement.

Responsibilities:

• Manage theinsighters.com day-to-day, keeping content accurate, current, and on-brand
• Shape a consistent, welcoming brand experience across social, web, email, and events
• Manage top-of-funnel strategies and pipeline to fill market research studies by using The Insighters database (plus other top of funnel strategies), and identify ways to boost applications and fill research seats
• Design campaigns that reach hard-to-reach and underrepresented communities for healthcare research
• Create trust-building content across email, social, paid ads, web, and video
• Translate complex healthcare topics into clear, empowering messaging
• Manage the content calendar and daily social media activity
• Build lasting relationships with patient advocates, nonprofits, and community leaders alongside the VP
• Co-create social campaigns with advocates and trusted voices to educate and reach new Insighters
• Develop new partnerships and outreach strategies to grow awareness and give back to the community
• Lead planning and execution of webinars, conferences, and educational events, in consultation with the VP
• Manage every stage of events, from concept and speakers to promotion and post-production
• Repurpose virtual event recordings into polished on-demand content and reels
• Design in-person experiences that spark connection between patients, advocates, and industry partners

Requirements:

• 3+ years in digital marketing, healthcare marketing, or patient/community engagement
• 1+ year planning virtual or in-person events
• Experience running multi-channel campaigns with strong audience targeting and content strategy
• Excellent written and verbal communication, with a feel for patient-centric storytelling
• A track record of building relationships with external partners
• Strong organizational skills and the ability to juggle priorities and adapt quickly
• Familiarity with tools like Google Ads, Meta Business Suite, a CRM, Mailchimp, Zoom Webinars, Adobe, and Sprout Social