Digital Marketing Manager

RocketFuel Labs is an Austin, TX based venture studio that helps promising start-ups reach escape velocity through proven marketing systems and methodologies. The Digital Marketing Manager will be responsible for managing client relationships and optimizing digital marketing campaigns to enhance client satisfaction and performance across various advertising platforms.

Responsibilities:

• You will deliver a world-class client experience that promotes a high level of confidence in Rocket Fuel through service excellence, fast cycle time, product expertise, prompt follow-up in communication, and accurate results in deliverables
• You will own the clients’ accounts and be responsible for the delivery of digital marketing consultation
• Optimize campaigns on an ongoing basis, including ad copy optimization, audience optimization, negative keyword optimization (paid search), and more
• Work closely with copywriters and designers, creating detailed briefs based on the needs of different campaigns
• Research, understand and stay up-to-date on best practices and new tactics for digital marketing and overall digital strategy
• Clearly communicate best practices and how to apply them to our clients’ campaigns
• Identify and inform management of client opportunities, potential risks, and other key issues
• Create reporting dashboards in Looker Studio for clients
• Setup conversion tracking in Google Tag Manager/HubSpot
• Guide optimization efforts for client webpages, landing pages, blogs, and other content for publication on the web
• Communicate with clients via email, slack, and other electronic mediums
• You will provide guidance in issues of a technical nature to clients in a non-technical field
• Ensure continual satisfaction by routing client needs and requests and knowledge of the client environment to team management

Requirements:

• 4 - 6 years experience in a PPC / Paid Advertising digital media role
• 4 - 6 years hands on experience with Meta Ads, Google Ads, Bing, LinkedIn Ads, and Google Analytics
• Ability to present digital updates and analysis on client calls
• Ability to audit digital advertising accounts and put together presentations with findings and recommendations (and present them to clients)
• Ability to work independently and efficiently in order to meet organization goals
• Ability to deliver high-quality work to clients, meeting all deadlines
• Self–motivated, detail-oriented team player who can work professionally within a diverse team
• Strong analytical, planning and problem-solving skills
• Must be able to easily get along with others and be professional in your relationships with co-workers and clients
• Agency experience preferred
• 4 years experience in a Project Management role is a plus
• Both B2B and B2C experience