Growth Marketing Director (Remote)

Cengage is an education technology and publishing company. The Growth Marketing Director will drive sustainable revenue growth by developing acquisition, retention, and lifecycle marketing strategies, while leading experimentation, analytics, campaign optimization, and cross-functional partnerships.

Responsibilities:

• Develop and implement a comprehensive growth marketing strategy aligned to business goals
• Identify and prioritize high‑impact growth opportunities across the customer lifecycle
• Own growth objectives and key results, forecasting, and performance reporting
• Collaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etc
• Lead agencies and external partners as needed
• Lead multi‑channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.)
• Optimize CAC, LTV, and conversion rates through experimentation and testing
• Oversee campaign planning, execution, and optimization
• Build and scale lifecycle marketing programs (onboarding, engagement, upsell, retention)
• Partner with Product and Customer teams to improve activation and reduce churn
• Leverage marketing automation and personalization
• Establish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization)
• Use data and insights to inform decisions and continuously improve performance
• Partner with Analytics to define metrics, dashboards, and attribution models

Requirements:

• Minimum of 8 years of experience in growth, performance, or digital marketing
• Proven track record of driving measurable growth in revenue, users, or pipeline
• Deep expertise in paid acquisition channels (Google, Meta, etc.)
• Strong analytical mindset with hands‑on experience using data to inform decisions
• Experience with experimentation frameworks and marketing technology stacks
• Exceptional leadership, communication, and partner management skills
• Experience in B2B / B2C / SaaS / e‑commerce
• Familiarity with CRM, marketing automation, and analytics tools
• Experience scaling growth in a fast‑paced or high‑growth environment