Integrated Marketing Manager

ServiceTitan is a company focused on transforming the trades industry, and they are seeking an Integrated Marketing Manager to lead high-visibility brand programs. The role involves executing content strategies and managing logistics for events, while collaborating with various teams to ensure brand consistency and effectiveness in marketing efforts.

Responsibilities:

• Execute the weekly-to-annual content calendar for thought leadership including; real-time trends, business-strategy trends, significant market shifts, the quarterly Market Health Index, annual vertical audience reports, and their social/derivative assets
• Partner with Market Managers, Data Science, and 3rd party partners to pull, QA, and package proprietary data into forms that reporters, analysts, and prospects can use
• Manage the calendar and collaborate to across channels to ensure maximum impact for every asset, making sure each report generates its full slate of content — infographics, social posts, webinar material
• Report on program effectiveness
• Plan and execute Titan Tailgate’s regional tour cadence
• Support prospecting and prioritizing accounts to visit with tailgate. Manage outreach and attendance
• Manage the day-to-day relationship with our activation vendor — production, truck/signage/swag logistics, travel, and on-site execution
• Partner with Sales, Field, and Events to build the on-site agenda, coordinate customer/prospect invitations, and make sure each stop supports active pipeline motions
• Track and report closed-won and pipeline influence by stop, and capture customer/prospect sentiment to inform the next region’s plan
• Report on program effectiveness
• Work with Sales and Field teams to make sure brand program content is activated across channels, in nurture cadences and within deals
• Ensure brand programs reflect ServiceTitan’s brand, in partnership with Brand Marketing and Brand Strategy
• Manage relationships with external vendors and agencies as well as evaluate potential brand-partnership opportunities

Requirements:

• 6-8 years of Marketing experience: A horizontal, generalist marketing background with a track record of scaling programs and operating across teams
• Systems builder: Demonstrated experience designing and launching repeatable processes, planning systems, and workflows that other teams adopt and rely on
• Applied AI at enterprise scale: Hands-on, technical experience operationalizing AI in a complex, cross-functional environment
• Data and tooling fluency: Comfort working across marketing, sales, and data systems (i.e. Salesforce, Snowflake, Airtable, and modern AI tooling) to turn signals into action
• Cross-functional influence: Strong partnership and communication skills, with the ability to align stakeholders across teams, verticals, and leadership
• Revenue orientation: A bias toward work that ties to pipeline, targeting, conversion, and revenue, balanced with judgment about reusability and long-term leverage