Marketing Programs Manager

Newfold Digital is a company that empowers small businesses to thrive online. They are seeking a Marketing Programs Manager to lead cross-GTM programs that enhance growth and operational efficiency within marketing and sales. The role involves managing marketing initiatives and ensuring alignment with strategic objectives.

Responsibilities:

• Maintain a comprehensive view of all Marketing initiatives, including strategic initiatives, GTM programs, and ongoing operational work
• Develop marketing portfolio management processes that balance capacity, priorities, and business objectives
• Partner with Marketing leadership to prioritize work based on business impact, resource availability, and organizational goals
• Identify dependencies, resource constraints, and execution risks across teams
• Lead and coordinate execution for complex initiatives involving Marketing, Sales and Partner/Channels Including:
• Product Launches
• Brand initiatives
• Integrated marketing campaigns
• AI transformation projects
• Customer experience improvements
• Website initiatives
• Process optimization efforts
• Revenue growth programs
• Design scalable planning and execution processes that improve organizational efficiency
• Continuously evaluate and optimize marketing workflows
• Introduce tools and systems that enhance collaboration and project visibility
• Drive continuous improvement across marketing operations
• Communicate initiatives via compelling presentations with crisp storytelling
• Build executive dashboards that provide visibility into the marketing portfolio
• Present project health, risks, milestones, and resource needs to Marketing leadership
• Support quarterly planning and business reviews

Requirements:

• Bachelor's degree in Business, Marketing, Project Management, or related field
• MBA from a top-tier programs
• 7+ years of experience across Strategy, Marketing Operations, or Program Management
• Demonstrated success managing multiple cross-functional initiatives simultaneously
• Excellent storyteller and presentation building capability
• Experience working with executive leadership
• Excellent communication, facilitation, and organizational skills
• Experience in SaaS, technology, or digital marketing organizations or top-tier Management Consulting firms
• Experience in fast-moving organizations and/or
• Experience supporting AI transformation or digital modernization initiatives