Senior Product Marketing Manager

Ethena provides AI-powered compliance training and compliance management tools for modern organizations. The Senior Product Marketing Manager will bridge Product and go-to-market teams by owning positioning, messaging, pricing, packaging, product launches, and customer-facing marketing execution.

Responsibilities:

• Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike
• Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows
• Tell the "Why": Go beyond the "what" and "when" of releases. You will articulate why we built a feature, how it solves real customer pain points, and why it matters in the market
• Be in the Room: Pull up a chair to Product team meetings and rituals. You’ll be the voice of GTM within Product and the voice of Product within Marketing and the broader Commercial team
• Decode the Roadmap: Proactively dig into upcoming features, unearthing the underlying strategy so you can build impactful launch plans well before code hits production
• End-to-End Launch Ownership: Lead launch orchestration across Product, Marketing, Sales, CS, and Support so internal teams and external customers are aligned and hyped
• Create the Artifacts: Roll up your sleeves to create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Leverage AI tools or do a bit of "vibe coding" to prototype web pages, interactive tools, or automated workflows on the fly
• Customer-Facing Engagement: Host product webinars, showcase new features directly to clients, and collaborate closely with our Customer Marketing Manager (CMM) on post-sale expansion strategies

Requirements:

• You natively incorporate AI into your workflow to scale your speed and output
• Whether it's using AI for messaging variations, building automation workflows, or 'vibe coding' quick landing page prototypes, mini-apps, or interactive assets, you love experimenting with technology to get things done faster
• You've taken complex B2B SaaS products and features to market successfully at the Senior or Lead level
• You thrive in fast-paced, high-build environments where roadmaps shift rapidly
• Ambiguity doesn't freeze you; it excites you
• You don't wait for product notes to land in your inbox
• You seek out engineering and product leads, ask the right questions, and synthesize complex technology into clear, human copy
• You love high-level strategy, but you're just as eager to write the email copy, film a video walkthrough, or rewrite a product page on the website
• You seamlessly align Sales, Support, CS, and Marketing, ensuring everyone speaks the same language at launch
• A great sense of humor is a must
• currently hiring candidates based in the United States
• We're not currently offering employer visa sponsorship for this role