Sr. Manager, Marketing, CRM and Personalization

Lifetouch is part of Shutterfly, a company that helps customers create products and capture moments that reflect their unique selves. They are seeking a dynamic Sr. Manager, Digital CRM to lead their digital CRM marketing team, focusing on driving customer engagement and revenue growth through strategic marketing initiatives and performance optimization.

Responsibilities:

• Oversee strategy, planning, and optimization of batch, trigger, and transactional campaigns across Email, Push, and SMS
• Manage and prioritize the activities to support product launches, seasonal campaigns, and customer engagement goals
• Own KPIs for engagement, conversion, retention, and revenue impact
• Lead A/B testing initiatives and apply insights to continuously optimize performance
• Monitor, analyze, and report on campaign performance to inform strategic decisions
• Develop and execute integrated lifecycle marketing strategies across Email, Push, and SMS channels to support business objectives
• Align cross-channel campaigns with overall marketing and business goals, ensuring consistent customer experiences
• Identify and implement opportunities for personalization, automation, and customer journey optimization
• Lead segmentation strategies to deliver relevant and targeted communications based on customer behavior and lifecycle stage
• Drive the use of data and insights to personalize content and increase engagement across all channels
• Collaborate with Creative, Product, CRM, Analytics, and Customer Experience teams for seamless campaign execution
• Partner with Paid Media, Social, and Web teams to deliver a unified omnichannel marketing experience
• Lead, mentor, and develop a high-performing team of marketing professionals
• Set clear goals, provide regular feedback, and foster a culture of accountability and innovation
• Manage external vendor relationships and agency partners to support execution and scalability
• Deliver insightful reports on campaign performance and present data-driven recommendations to senior leadership
• Leverage analytics to identify trends and opportunities for channel growth and optimization

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of experience in lifecycle marketing, with a focus on Email, Push, and SMS channels
• Proven success in developing and executing cross-channel marketing strategies
• Strong experience with marketing automation platforms, CRM tools, and A/B testing methodologies
• Excellent analytical skills with the ability to translate data into actionable insights
• Demonstrated leadership experience managing teams and cross-functional projects
• Deep understanding of marketing compliance standards and industry best practices
• Strong project management skills with the ability to prioritize and execute multiple initiatives